What emerging technologies, revolutionary ideas, or disruptions have the potential to create a more engaging future for the connected fan?
Presented withSession Info
Thursday 6/27.10:15AM.Engage Stage
Fans today want more in-depth sports coverage delivered to them quickly and accurately on their own terms. Using artificial intelligence, machine learning and natural language generation, providers have gained access to richer stories faster than ever. When integrated with modern delivery mechanisms like voice-assistance, push notifications and in-venue digital signage, fans can peel back meaningful layers of insights on their favorite team, players and the game they’re watching. Have we officially reached the digital age of sports storytelling?
VP, Global Accounts
Lead Data Scientist
Director, Sports Products
The Associated Press
Thursday 6/27.11:15AM.Engage Stage
With more screens to choose from than ever before, the fight for the modern fan's attention is no holds barred. A traditionally broadcasted live event asks consumers to watch something produced for an entire market or group rather than the individual. Meanwhile, the Twitch-ification of TV and proliferation of free-to-play gaming apps are bringing viewers closer to the action and creating attractive opportunities for broadcasters and advertisers alike. Join a panel of experts in learning why engagement built on participation is the best bet for winning over content-hungry and attention-starved fans.
Managing Director, Gaming
Founder & CEO
Host & Analyst
NBA 2K League
Thursday 6/27.11:50AM.Engage Stage
It's no secret that all major sports leagues and properties are looking for new ways to engage younger audiences, but Major League Soccer is ahead of pace. By connecting with fans around the passions that already matter most to them, the league has strengthened its hold on the Millennial and Gen Z audience. In this case study, learn how the league is commercializing eMLS on existing platforms, driving viewership increases across Twitch, and building affinity with the next generation.
Senior Director, Properties
Thursday 6/27.12:10PM.Engage Stage
The Drone Racing League (DRL), the global, premier drone racing circuit, created the only esport that translates into real sports. The Swatch DRL Tryouts transforms gamers into pro pilots through its annual live streamed virtual drone racing tournament on the DRL Simulator. Join DRL Director of Partnerships, Harry Neuhaus, to discover how the league blends the digital with the real and increases Tryouts viewership year after year.
Senior Director, Business Development
Drone Racing League