The State of Social in Sports | Hashtag Sports 2017 Session



The State of Social in Sports

Wednesday, 6/28/2017 | Microsoft Technology Center | Room 1 at 2:15PM

What You Will Learn

Sports Brands have historically outpaced all out categories in social co-viewing, fan engagement and growth across social media channels. In this wokshop, Sports Specialist and Customer Success Manager, Sheetal Saha will present how sports brands are staying ahead with key trends for 2017 including live video and data-driven creativity.

    This workshop will include:
  • 2016 key trends and how to convert them to social strategies for your 2017 marketing plan
  • Global sport with benchmarking across global professional sports teams and leagues like the National Football League (NFL), La Liga, English Premier League, and National Hockey League (NHL)
  • Fan engagement strategies for non-event day and offseason
  • How to work with influencers to reach new audiences
  • Best practices for using Instagram, the fastest-growing social engagement channel, with examples from franchises and sports media like Bleacher Report and ESPN

If you work with sports brands or in sports media, this is the right workshop to help you improve your social media performance and ROI in 2017.

Tags: Trends, Social Strategies, Fan Engagement, Influencers, Social Media

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