Dana White is the current President of the Ultimate Fighting Championship (UFC), which is the largest mixed martial arts (MMA) organization in the world. Under White's leadership, the UFC has grown into a globally popular multibillion-dollar enterprise.
Carola Jain is the Chief Marketing Officer at Spartan, the global sporting events company that challenges over a million people annually to push their mental and physical limits by joining the Spartan Lifestyle (training, nutrition, mind, merchandise and 250 events across 40 countries annually). Carola is also leading the global launch of Spartan Women, a female focused platform connecting women all over the world by promoting camaraderie and empowerment through the community's shared inspirations and experiences of overcoming the challenges of everyday life.
Connor Schell, executive vice president, content, is responsible for overseeing all aspects of ESPN’s content creation across television, digital and print platforms. Schell was promoted to this role in June 2017 and is based in Bristol and New York.
Schell oversees management of all of ESPN’s event production domestically and internationally including the production of the NBA Finals, the College Football National Championship, Monday Night Football, Sunday Night Baseball, Wimbledon and the US Open. He also manages all of ESPN’s studio programming including SportsCenter and ESPN’s News & Information division. Schell oversees digital and print content creation covering ESPN.com, the ESPN App, ESPN the Magazine, The Undefeated and all off-platform ESPN branded content (i.e. SC on Snap). Additionally, Schell is responsible for ESPN Films, ESPN Audio, the company’s Talent Office, and serves as one of the executive producers of 30 for 30.
Schell is the executive producer and co-creator of the Emmy-, Oscar- and Peabody Award-winning 30 for 30 documentary series and the Emmy-winning 30 for 30 Shorts digital series. Schell also served as a producer and executive producer of the company’s first Academy Award-winning film “O.J.: Made in America.”
He earned Emmy Awards in 2015 and 2016, two Emmy Awards in 2014, and a Peabody Award in 2010 – all for the 30 for 30 series. Under Schell’s guidance, 30 for 30 has won awards at the Producers Guild Awards, NAACP Image Awards, IDA Awards, Webby Awards and the prestigious Edward R Murrow Awards. “O.J.: Made in America” was honored as 2016’s best documentary by the National Board of Review, the IDA, the Gotham Awards, the Independent Spirit Awards, the NY Film Critic’s Awards, and it won Best Documentary Feature at The 2017 Academy Awards. As a producer of the film, Schell was also a recipient of a DuPont Award for Journalism and his third Peabody Award.
Schell’s purview extends through The Walt Disney Company as an executive producer of the studio film “Million Dollar Arm” and as an executive producer for the first ESPN Films-branded feature film from Disney – “Queen of Katwe.”
He is a Sports Business Journal “Forty Under 40” Hall of Fame inductee having been named to the list in 2012, 2016 and 2017, and he was also named in Multichannel News’ 2012 Class of “40 Under 40.” Schell was inducted into the Cablefax Television Hall of Fame in 2017.
Previously, Schell served as senior vice president, original content; vice president and executive producer of ESPN Films; executive producer of the 30 for 30 series; and senior director, program development, ESPN Original Entertainment. Schell joined ESPN in 2004.
Schell earned a Bachelor of Arts Degree in History from Harvard University and a Master in Business Administration with a focus in Media and Entertainment from Columbia University. He lives in New York with his wife and three children.
Nick Kelly is the Head of US Marketing for Anheuser-Busch InBev. He oversees the continued evolution of AB's sports marketing strategy.
In his previous role of Director of Experiential Marketing - Sports, Nick was responsible for every sports property at Anheuser-Busch, equating to more than a-quarter billion dollars in sponsorships -inclusive of league, team and venue deals within the NFL, MLB, NHL, NBA, NASCAR, PGA, UFC, soccer and college sports. Nick continues to lead a refreshing perspective to A-B’s sports entities to rework, revitalize and position the brewer’s brand sports properties for growth.
Nick was the lead communications strategist and spokesperson for the world’s most popular beer, Bud Light, including its Bud Light Lime, Bud Light Lime Ritas, and Bud Light MixxTails beverage line; Mexican liquid innovation Montejo and the entire A-B Value Brand segment inclusive of Busch, Natural Light and Rolling Rock families of products. Nick was responsible for developing, launching and sustaining a positive narrative around national Bud Light programs including its NFL relationship as the official beer of the league, Super Bowl activations and the acclaimed Whatever USA campaign.
Howard Mittman is the CEO of Bleacher Report. He joined the fast growing publisher in 2017 to serve as chief marketing officer and chief revenue officer.
Prior to Bleacher Report, Mittman was the chief business officer of GQ, GQ Style, Golf Digest, Golf World, Pitchfork, and the Wired Media Group, which includes Ars Technica, Backchannel, and WIRED. Mittman served as chief revenue officer and publisher of GQ and GQ Style. Under his leadership, GQ was named to the Adweek Hot List for three consecutive years, and in 2014, Mittman was recognized as Advertising Age’s Publisher of the Year.
Over his three years of stewardship at GQ, Mittman successfully launched the luxury quarterly print publication GQ Style, created the coveted GQ Grammy Awards party in Los Angeles and established the invitation-only private club The Gent in New York City. Mittman also led the team that doubled traffic and more than tripled GQ’s web and video revenue.
Before taking over at GQ, Mittman was vice president and publisher of WIRED, which under his leadership became the first Condé Nast brand to derive half of its revenue from digital offerings. While there, he oversaw the launch of many successful brand extensions, including WIRED Business Conference, WIRED Café at Comic-Con, and WIRED Data | Life Conference. Mittman also initiated and led the development of WIRED’s groundbreaking iPad app.
Prior to joining Condé Nast, Mittman served as acting publisher for Time Inc.’s Popular Science. He also held positions at New York magazine, Mutual Funds, Financial Planning magazine and Sanford C. Bernstein and Co.
Mittman was named to the Crain’s New York Business 40 Under 40 list in 2011, appointed to the American Advertising Federation Hall of Achievement in 2012, and elected to the Media Industry News Hall of Fame in 2016. Mittman was also named as the Conde Nast Publisher of the Year in 2012.
As Executive Vice President, Digital Media for the National Basketball Association, Melissa Rosenthal Brenner leads the development, oversight and implementation of the NBA’s global digital strategy and social media portfolio across multiple media platforms. In that role, she has forged groundbreaking deals with leading social media companies such as Facebook, Twitter and Snapchat, found innovative ways to incorporate social media throughout the league’s wide array of assets, and helped NBA partners maximize social media opportunities with the league.
Additionally, Brenner manages the league’s relationship with Turner Sports relating to NBA Digital, where she is responsible for the development and oversight of NBA TV, NBA League Pass, NBA.com and various NBA mobile content offerings. In recent years, Brenner oversaw the rollout of a variety of new digital offerings including single game availability of NBA League Pass, phone- and tablet-optimized streams through NBA Mobile View, fully produced weekly games in virtual reality, and the league’s first real-time fantasy game, NBA InPlay.
Under her leadership, the NBA has built one of the largest social media communities in the world, with 1.4 billion likes and followers combined across all league, team and player pages on Facebook, Twitter, Instagram, Snapchat, YouTube, Sina and Tencent. Brenner has been instrumental in the NBA’s achievement of many milestones in the social media space, including the first professional sports league to partner with YouTube (2005) and Facebook (2007).
A member of the NBA family since 1997, Brenner has worked in the Consumer Products Marketing, Advertising and Marketing departments. She holds a bachelor’s degree from the University of Pennsylvania.
Patrick is a sports management executive currently serving as the Head of Sales of LaLiga North America, a joint venture between Relevent Sports, a multinational media, sports and entertainment group, and LaLiga, Spain’s top-flight soccer competition and professional association. LaLiga North America was founded in 2018 as a first-of-a-kind partnership featuring the world’s best soccer league with internationally recognized clubs and players that aims to cultivate soccer culture in the U.S. and drive the league’s growth in the region.
Previously, Patrick served as the Global Partnerships Sales Manager in LaLiga´s Headquarters based in Madrid, Spain. In this position, he was responsible for creating and executing the international sales strategy, business development, sourcing and closing commercial partnerships from territories around the globe.
Prior to joining LaLiga, he spent 5 years as the National Sales Manager in the United States and Canada for Generation adidas International, an international platform for adidas USA and Canada partners to interact and collaborate with adidas clubs, federations and partners internationally.
Preceding his time at Generation adidas International Patrick served in various positions abroad including posts at the United Nations Office for Sport Development and Peace, based in Geneva, Switzerland, Business Development Manager at Soccer Express, based in Vancouver / Toronto, Canada and at the Royal Bank of Canada, based in Halifax, Nova Scotia, Canada.
Patrick holds an MBA in Sport Management degree from Universidad Europea Madrid, Real Madrid´s International University and a Bachelor of Arts degree from Dalhousie University in Halifax, Nova Scotia, Canada.
He is tri-lingual (English, French and Spanish) and has lived in 8 countries and traveled to over 60. Patrick also competed in the Canadian National Soccer Championships at the youth and collegiate levels.
Melissa Lawton is responsible for Live Sports Production Strategy at Facebook. She’s charged with helping Facebook’s partners redefine the live sports viewing experience to foster a deeper and more meaningful connection between fans and the broadcasters, teams, leagues and athletes they follow.
Melissa joined Facebook after five years as the Head of Live Content at Red Bull Media House, working specifically on the creation and expansion of Red Bull’s media network, Red Bull TV. In this capacity she oversaw a global production team who produced premium live third party sports, music and culture event and many ‘beyond the ordinary’ Red Bull competitions across the globe.
Her 20-year career has encompassed long-term production roles on prestigious international events such as the Beijing and Sydney Olympics, FIFA World Cup in Korea/Japan, and Commonwealth Games in India, as well as productions in Australia on live motorsports, magazine shows an studio productions.
Melissa started her career as a sports journalist for The Age Newspaper. She holds an MA in International Relations from the University of New South Wales and a BA in Journalism from RMIT. She currently works in Facebook’s New York office and resides in New Jersey with her husband and two daughters.
David Stern completed his 30-year tenure as NBA commissioner on February 1, 2014.
As commissioner, Mr. Stern built the model for professional sports in league operations, public service, global marketing, television distribution and digital technology. He oversaw the NBA’s extraordinary growth with seven new franchises, a more than 30-fold increase in revenues, a dramatic expansion of national television exposure and the launch of two leagues, the Women’s National Basketball Association and the NBA Development League. He negotiated the first anti-drug agreement in professional sports and introduced the salary cap system and revenue sharing to the NBA.
The NBA experienced tremendous global growth during Mr. Stern’s tenure, and that growth continues today: The NBA has 12 offices outside the United States; its games and programming are televised and streamed in 215 countries and territories in 49 languages; and it offers fans 19 international online destinations. The NBA was the first U.S. professional sports league to stage regular-season games outside North America, and the league has played more than 165 international preseason and regular-season games to date.
Mr. Stern also oversaw the launch of the leagues’ digital assets, including NBA.com, WNBA.com, and NBADLeague.com; social media platforms; NBA LEAGUE PASS; NBA TV; and mobile applications, all of which reach hundreds of millions of fans every day.
An intense commitment to social responsibility both in the United States and around the world marked Mr. Stern’s tenure as commissioner. Under his leadership, the league launched NBA Cares, a global social responsibility program that builds on the NBA’s mission of addressing important social issues in the United States and around the world. NBA Cares supports a host of community outreach initiatives, including a myriad of internationally recognized youth-serving programs that focus on education, youth and family development, and health and wellness.
Mr. Stern was inducted into the Naismith Memorial Basketball Hall of Fame and the Sports Broadcasting Hall of Fame in 2014 and the International Basketball Hall of Fame in 2016. He is a 2013 recipient of the W.E.B. Du Bois Medal, awarded by Harvard University in recognition of contributions to African and African-American culture, and a recipient of the Yale Executive Leadership Institute’s Legend in Leadership Award which celebrates contemporary business leaders who have made transformational contributions across sectors. He is the chair emeritus of the Trustees of Columbia University and serves or has served on the boards of the Rutgers University Foundation, the NAACP, the Martin Luther King Jr. Federal Holiday Commission, the Thurgood Marshall College Fund, the Paley Center for Media and Jazz at Lincoln Center. He is also a member of the Council on Foreign Relations. A native of New York City, Mr. Stern is a graduate of Rutgers University and Columbia Law School.
Currently, as CEO of DJS Global Advisors, Mr. Stern is a Senior Advisor to the NBA, investment bank PJT Partners, venture capital firm Greycroft Partners and PWC’s Entertainment and Media Advisory Practice, as well as an advisor to several sports technology start-ups.
Managing Director of Championships and Alliances, NCAA
Chris Termini serves as Managing Director of Championships and Alliances, External Operations, providing strategic direction and oversight of the NCAA’s commercial functions, with direct management of digital and social media, statistics and media coordination, marketing and ticketing, and licensing and merchandising. In this role, Chris is responsible for driving growth and innovation at the NCAA through new initiatives and partnerships,in furtherance of the Association’s strategic priorities.
Previously, Chris served as Director of Legal Affairs and Associate General Counsel for the NCAA, offering legal,strategic, and business counseling on a wide range of matters for the Association, including championships, regulatory affairs, health and safety, communications, and information technology.
Chris is currently a mentor for the Techstars Sports Accelerator, and previously served as a chair of the Sports and Entertainment Section of the Indianapolis Bar Association.
Chris is a double graduate from the University of Virginia, earning a B.S. from the McIntire School of Commerce and a J.D. from the University of Virginia School of Law, where he was an Articles Editor for the Virginia Law Review and an Olin Fellow in Law and Economics. Prior to law school, Chris was a derivatives trader for UBS.
Chris is married to a native Hoosier, Julie, and spends most of his personal time wrangling their two sons, Jack and Michael.
Award-winning journalist Mina Kimes is a senior writer, radio host and television commentator for ESPN. Since joining ESPN The Magazine in 2014, her profile has grown steadily across the company’s multimedia platforms. In addition to writing, Kimes co-hosts a weekly ESPN Radio show and regularly appears on multiple television programs.
Kimes has written many memorable features and ESPN The Magazine cover stories, including profiles of NFL players like Von Miller, Antonio Brown, and Aaron Rodgers. She has also travelled extensively for high-profile stories on esports, NBA Draft prospect Luka Doncic, and Korean bat flips.
A regular panelist on Around the Horn, Kimes appears on a variety of other ESPN programs including Highly Questionable, First Take, and The Dan LeBatard Show with Stugotz. On ESPN Radio, she co-hosts The Morning Roast national weekend show with Domonique Foxworth and Clinton Yates, which the trio launched together in January 2017.
Kimes has also contributed to special ESPN live Twitter shows, including On the Clock during the 2018 NFL Draft.
Prior to ESPN, Kimes was an investigative reporter for Bloomberg News (2013) and a business writer for Fortune Magazine (2007-13), where she penned pieces on topics from arms exports to tainted drugs.
A two-time finalist for the Dan Jenkins Medal for Excellence in Sportswriting, Kimes also earned numerous awards for business and investigative journalism. She was the inaugural recipient of the SABEW’s (Society of American Business Editors and Writers) Larry Birger Young Business Journalist prize, honoring journalists under age 30. Other organizations that have recognized her work include the New York Press Club, the National Press Club, and the Asian American Journalists Association (AAJA).
Kimes graduated summa cum laude from Yale University with a bachelor of arts in English. She resides in Los Angeles.
Juan Pablo Convers is senior vice president, Digital Content and Editorial Operations, Univision Digital. He is responsible for leading the editorial content strategy for Univision’s key verticals-sports, news, and entertainment.In his role, Convers also leads the partnership with Facebook, YouTube, Snapchat and Twitter to develop new products for the content teams. A seasoned executive with extensive experience in advertising and business development.Convers was most recently advertising business development manager at El Tiempo in Colombia.He was also managing Director for Quantum Rewards and New Business Development Manager for Computec S.A. Convers has a BA from Boston University and an Advance Management Certificate in Media and Entertainment from the IESE Business School at the University of Navarra.
In her role as one of the Philadelphia 76ers most senior leaders, Katie O’Reilly is responsible for the branding and business development for one of the sports industries most iconic properties. As Chief Marketing Officer, O’Reilly oversees the direction of the team’s brand, creative and marketing solutions, game presentation, social media, digital and video content, VIP events and hospitality, customer relationship management, business development and merchandise departments. Now entering her fifth season with the 76ers, O’Reilly and her team are the brains behind the widely acclaimed “Welcome to the Moment” advertising and “Spirit of the Champion” tribute campaigns as well as new branding initiatives including the recently unveiled 2017-18 season Nike uniforms.
During this tenure with the Philadelphia 76ers, O’Reilly oversaw corporate business development for the team’s new 150,000-square-foot Training Complex; including the creation, development and launch of the Sixers Innovation Lab Crafted by Kimball, on which she currently holds a position on the Board of Governors. Additionally, O’Reilly spearheaded the creation of the 76ers Legends Walk – commissioned sculptures of past 76ers greats that lives permanently at the 76ers Training Complex.
A 2016 Philadelphia Business Journal “40 Under 40” honoree, O’Reilly joined the 76ers in 2013 to lead the new Business Development department where she played a crucial role in securing some of the largest partnerships in franchise history.
Prior to the Philadelphia 76ers, O’Reilly served as the Director of Partnership Marketing for Insignia Sports & Entertainment. She served as National Program Director for IMG College in New York City, where she oversaw the sales development team responsible for creating national programs and media plans for corporate partnerships across 70 plus Division I University Athletic Departments, Conferences and related properties. She previously held positions with the NBA’s renowned Team Marketing & Business Operations group and at Madison Square Garden.
O’Reilly, a Lower Merion native and Shipley School alumni, received a B.A. in History from the University of Michigan and currently resides in Philadelphia, Pennsylvania, with her husband, Edward.
Athlete Content & Entertainment (ACE Media) is led by CEO Scott Langerman, a 25-year veteran of the sports and entertainment industries who has held senior positions at Comcast SportsNet and Turner Broadcasting, among other media companies.
Prior to joining ACE Media, Langerman was an executive and advisor at SB Nation (now Vox Media), joining the company in its earliest stage and helping set the strategy for what would become one of the world’s fastest-growing and most successful new media companies.
As the content arm of the NFL Players Association, Langerman has helped build ACE Media into a highly efficient media company that maximizes opportunities for programmers, publishers, brands, leagues and players to engage with audiences amidst a rapidly changing media landscape. ACE delivers unrivaled access to develop and package athlete-driven sports-lifestyle content projects for all media platforms, and offers full-service production capabilities. The company is also leveraging the NFLPA’s exclusive group player rights and access to 2,000 active players to produce content focused on athletes, whom fans would otherwise know only through their statistics and game highlights.
In just over three years in business, ACE Media says it has produced, created or facilitated more than 2,000 pieces of content featuring more than 1,500 athletes. It has teamed up with over 50 different brands and partners, including CBS, FOX, NBC Universal, Amazon, Facebook, Warner Bros., Nike, Fanatics, and EA Sports.
Sandra is VP and oversees strategic relationships and business development within Intel. She is responsible for establishing industry alliances and generating business for Intel in key strategic market segments, including fashion, sports and fitness.
Earlier in her Intel career, Sandra held various roles within corporate marketing, including director of new business marketing and director of consumer marketing. In the latter role, she led Intel’s brand repositioning work to earn an Intel Achievement Award in 2010. She has also earned industry honors. In 2013, she won a Marketers That Matter award, a program that recognizes top marketing executives in the San Francisco Bay Area. In 2015, she was named among the Top 10 Latina Executives by LATINA Style Inc.
Sandra holds a bachelor’s degree in textiles and clothing marketing and agricultural economics from the University of California at Davis.
Bruce Odle is President of Imagn, and since May 2008, he has been responsible for overall management, business development and strategic partnerships. He played an integral role in growing the business into the largest sports specialized photo wire service in the U.S., and he managed the acquisition of the company by Gannett Co. in August 2011. He continues to position the company to be a leader in the digital content production and syndication business along with founder Bob Rosato, a dedicated staff and the best professional sports photojournalists in the industry.
Prior to Imagn, Bruce was Co-Founder, Chief Operating Officer and inside Legal Counsel of a learning technology company that grew from start-up to market leader over a ten year period. His responsibilities including raising $10M in private equity, managing shareholder relationships and securing strategic partnership for global sales and distribution. He also managed the spinout of a sports performance division where he oversaw product development and beta testing with 50 college teams and 100 pro athletes from the NBA, NFL and NHL.
Bruce practiced business and corporate law as an associate at the boutique Indianapolis law firm Cromer and Eaglesfield. He also served as a special advisor on agri-business issues for Indiana Senator Richard Lugar.
He is a graduate of Purdue University and Drake University Law School with International Law Studies through Notre Dame Law School in London, England. He currently lives in Charlotte, North Carolina.
Andrew is responsible for growing the PhotoShelter user base, ensuring members are getting the most from the service, and hosting the annual company BBQ. He served for four years as the company's VP of Marketing. He was previously a Senior Product Manager with OPEN, the small business team at American Express, handling customer marketing for the Centurion, Platinum, Gold and Green charge cards. Earlier in his career, Andrew held a variety of marketing, public relations and consulting roles, starting with political campaign management. Andrew holds an MBA from Columbia University's Graduate School of Business, a BA from University of Michigan. Andrew frequently photographs his two kids, and anything he cooks.
Amy Huchthausen is in her eighth year as commissioner of the America East Conference. She was named to the position in September, 2011, becoming the conference’s fourth commissioner and first woman to lead the league.
The America East has made progressive strides in numerous areas during Huchthausen’s tenure, elevating the conference’s profile while building a platform for sustained success. Her leadership was recognized in April, 2016, by the Sports Business Journal when she was named a “2016 Forty Under 40” honoree after being named a “Game Changer” by the same publication in September, 2015.
In November, 2016, the conference announced a historic 11-year agreement with ESPN, launching the creation of a co-branded network, “The AE on ESPN3” on which content from all member schools is available via ESPN’s digital platform. The America East also launched its digital network, AmericaEast.TV, in August, 2013, which showcases a variety of live and on-demand content on a single platform. Additionally, the conference has created a robust and innovative social media strategy as it continues to elevate its external presence. In line with building for the future, the conference added its first member in 10 years, when the University of Massachusetts Lowell joined the conference on February 14, 2013.
Many new initiatives have found success under Huchthausen’s leadership. In 2015, the America East debuted a new postseason format for men’s basketball, the #AEPlayoffs, that saw each game played on the home court of the higher seed, which has resulted in record attendance numbers for the conference each year. Additionally, the league formally established the America East Academic Consortium, which has created academic and institutional partnerships across the membership. Further, the conference has established itself as a leader in the area of diversity and inclusion by being the first Division I conference partner of the You Can Play Project in 2012, while also becoming the first conference to be included as a member of the LGBT SportSafe Founders Club in September, 2016. Its #SpreadRespect campaign has twice received honorable mention recognition by the NCAA/MOAA Award for Diversity and Inclusion in 2017 and 2018.
The conference continues its emphasis on “Building the Complete Student-Athlete” through the three pillars of academic achievement, athletic excellence and leadership on and off the field. This dynamic rebranding initiative, unveiled in the summer of 2013, is the foundation upon which the league’s strategy is built and has resulted in innovative programs and partnerships such as the creation of the #3Pillars Academy, a professional development program for administrators, coaches and student-athletes. The conference has also established an Alumni Network, which aims to provide networking and educational opportunities for former America East student-athletes as they embark on life after college. Most recently, the league has established itself as a leader in the area of mental health awareness through a variety of efforts, including its #BetterTo9ether initiative that aims to promote mentally healthy environments on each campus.
Huchthausen has served the industry in several ways while being a speaker at a variety of events. She currently serves on the Board of Directors for the You Can Play Project and is chair of the National Letter of Intent Policy and Review Committee. In 2018, she was appointed to the Board of Governors Ad Hoc Committee on Sports Wagering and served on the Division I Enforcement/Investigations Working Group. She is a past member of the Women Leaders in College Sports (formerly NACWAA) Board of Directors, has served as a member of the Executive Committee of the Collegiate Commissioners Association and the NCAA Transfer Issues Working Group, following her service as chair of the NCAA Leadership Council Transfer Issues Subcommittee. She has also served as a member of the Division I Academics/Eligibility/Compliance Cabinet and Legislative Review & Interpretations Committee.
Huchthausen came to the America East after spending over five years at the NCAA national office, the last four as a Director of Academic and Membership Affairs. While at the NCAA she helped lead and coordinate internal operations for the department’s senior management team and provided leadership to several key Division I and Division III governance committees.
Before joining the NCAA as an associate director in 2006, she worked as an assistant commissioner with the America East, assistant director of compliance and governance at the Atlantic Coast Conference, director of compliance at the Missouri Valley Conference and compliance assistant at the Big East Conference.
In 2003, she was honored by her alma mater, the University of Wisconsin-La Crosse, with the Multicultural Alumni Award which recognizes multicultural graduates who have achieved distinction in their fields. Additionally, she was awarded the 2001 Women Leaders in College Sports Nell Jackson Administrator of the Year Award that recognizes leaders who demonstrate leadership, tenacity, courage, conviction and perseverance.
A native of Richfield, Minn., Huchthausen earned a bachelor's degree in exercise and sport science from the University of Wisconsin-La Crosse where she was a two-time captain of the softball team and two-time all-conference recipient. While a student-athlete, she served on the NCAA Division III Student-Athlete Advisory Committee and NCAA Division III Management Council. In June, 2018, she earned her MBA degree from the MIT Sloan School of Management and was recognized by Poets & Quants as one of the Class of 2018’s Best & Brightest Executive MBAs in the country.
Jillian is involved with all facets of custom and syndicated research as well as strategic consulting. She keeps her perspective sharp by engaging with teens and Millennials daily, whether by leading MROCs, pop-up communities, quantitative studies or moderating focus group discussions online and off. The wide range of brands Jillian has been privileged to work with include Facebook, Google, Hershey, Comedy Central and the NFL, all of whom have benefited from her passion for understanding her unique generation.
Daniel Shichman serves as Chief Executive Officer of W.S.C Sports Technologies. Shichman is responsible for the overall activities and promotion of W.S.C and implementation of the business strategy. He has a rich experience as a project manager with a top unit in the Israeli Defense Force, where he lead several big technological developments.
President of Grabyo’s Americas Region, Mike is a seasoned entertainment & sports executive with deep experience in digital strategy, marketing, business development & operations. Throughout his career, he has consulted with top broadcasters, sports properties, & brands in their global efforts to build deeper connections to their fans & consumers.
Benny Snell, Jr. is an NFL running back drafted by the Pittsburgh Steelers in the 2019 NFL Draft. He is one of only four running backs in SEC history to have three consecutive 1,000 rushing yard seasons. Snell is the University of Kentucky's all-time career rushing yards leader.
Jim Cavale is a 3-Time INC. 5000 Entrepreneur, an annual award that INC. Magazine reserves for America’s Fastest Growing Private Companies. His passion for people is at the core of everything he does in business and life. People who know Jim well, know he is all about relationships and gives unconditionally to those around him.
Originally from Upstate New York, Jim accepted a baseball scholarship to University of Montevallo (UM), an NCAA Division II school just outside of Birmingham, Alabama, where he not only played ball but also sewed his entrepreneurial roots in building a sports broadcasting network for the university.
He then built a sports recruiting tech marketplace in NextSpex, before exiting in 2010 to build Iron Tribe Fitness from one gym to more than 45 gyms across America.
After almost seven years of leadership at Iron Tribe, Jim stepped down as President of the company and sold his ownership to spend his time in building a new SaaS brand in Influencer (INFLCR).
INFLCR serves sports team brands by aggregating their internally-produced content and their current player, coach, recruit and former player social media channels into one SaaS platform. This platform connects to a mobile app that these individual social media channels can use to publish content and tell their organic story on social.
Along with growing this new brand, Jim has Co-Founded a beauty on-demand app with his wife Yazmin (GLOW), serves as the Entrepreneur-In-Residence for Birmingham’s state-of-the-art Innovation Depot Velocity Accelerator program, serves on the board for the Birmingham Venture Club and chairs the board for The Aspire Movement, a mentoring movement for young fatherless children in Birmingham.
Hemal Jhaveri is a Senior Editor at USA TODAY's For the Win. Before For The Win, Hemal was the Director of Digital Innovation at POLITICO. She writes mostly about sports at the intersection of race and gender, and hosts the For The Win podcast, a weekly look at the topic trending topics in sports through the lens of social justice. In her free time, she hosts the Culture Time podcast, an in-depth, irreverent look at pop culture.
Steve Byrd is responsible for leading relationships with large media and technology clients for Sportradar’s global sports data and content in North America. Byrd is a founding board member of the Fantasy Sports Trade Association. He earned his MBA from the Graduate School of Business at University of Chicago, and currently serves as an Executive in Residence for his alma mater.
Michael Schneider currently leads the Live TV marketing team at Hulu, where he is responsible for the company’s efforts across its Live TV business and oversees all sports marketing partnerships and activations.
Under Schneider’s leadership, Hulu recently served as the Presenting Sponsor of the 2018 NBA Western Conference Finals and Official Sponsor of the 2018 Stanley Cup Playoffs. Throughout his tenure at Hulu, Schneider has played a significant role in driving Hulu’s sports marketing strategy and has also served as a key member of the Brand Strategy and Marketing Team where he helped develop and set the marketing strategy to launch Hulu’s Live TV service in 2017.
Prior to joining Hulu, Schneider was a member of the founding PlayStation Vue launch team leading customer marketing and strategy and responsible for the service’s subscriber growth.
Schneider has also held multiple senior marketing roles at Charter and Time Warner Cable where he led customer engagement and loyalty initiatives.
Schneider holds an MBA from the NYU Stern School of Business and a BA from Vassar College.
Jason George is a pioneer at the intersection of traditional and new media connecting the dots between broadcast, digital and social content, and has worked at the forefront of audience interactivity and technology for more than two decades. As CEO of Telescope, he’s helped the company become the leading provider of audience participation and social video engagement for the highest profile programming and live events across entertainment, sports and news. The company works with all the major US broadcast and cable networks as well as OTT platforms like Facebook, Twitter and YouTube.
Jason is the Strategic Growth Director at Tubular Labs, the leading global digital video measurement company, based in New York City and Mountain View, CA. As the top seller in North America, Jason partners with leading media companies who are building digital video franchises on YouTube, Facebook, Instagram, Twitter and over 30 platforms worldwide. His clients include companies such as CBS Interactive, VICE Media, Buzzfeed, Mattel, Hearst, Conde Nast, Lego and a number of other global media broadcasters, publishers, brands and production companies.
Prior to Tubular, Jason held positions at Quantcast, LinkedIn and Dow Jones. He received his Bachelors Degree in Business Administration from The University of Southern California (USC).
Elizabeth O'Brien brings her zeal for transforming the business of live sports and entertainment to her role leading marketing programs for IBM’s Global Sports & Entertainment Partnerships Group. Elizabeth is responsible for helping IBM’s partners elevate and amplify moments of cultural significance by manifesting IBM innovation, including AI/Cognitive technology (Watson), and Cloud. Her portfolio includes iconic properties including The Masters, Wimbledon, the US Open, a partnership with Pebble Beach, ESPN Fantasy Football and the Tony Awards. A 15-year veteran of IBM, Elizabeth is passionate about the IBM solutions that create measurable impact through extraordinary experiences for fans, coaches, athletes and media. Elizabeth has a BA in History and French from Middlebury College and an MPS in Interactive Telecommunications from NYU.
Josh Linforth, Commercial Director at Genius Sports Media, is an experienced performance marketing practitioner. As the commercial lead for Genius Sports Media, he has spent much of the last decade years working alongside the largest brands in sport.He focuses particularly on the sports betting industry, advising sports betting operators on how to deliver personalized content in order to enhance the fan experience.
Bonnie Bernstein is recognized by the American Sportscasters Association as one of the most accomplished female journalists in her field. Bernstein is the founder of Walk Swiftly Productions, her latest endeavor in a career that has spanned 17 years on-air with ESPN and CBS covering the NFL, NBA, MLB and college football and basketball. Country on Campus, a series Bernstein hosts and executive produces for CMT, is a finalist in three categories for the 2018 Cynopsis Short Form Video Awards. Bernstein is a seasoned corporate speaker, a coveted panel moderator at industry events, and has served as a guest commentator for several news networks, including NBC, MSNBC and Fox News Channel. Additionally, she is the only female to solo-host the award-winning radio program, The Dan Patrick Show.
David Liss oversees strategy and analytics at Bleacher Report.
Wearing his strategy hat, he partners closely with the executive and senior leadership teams at B/R to craft short- and long-term strategic plans, focusing both on optimizing existing lines of business and building new revenue streams.
Wearing his analytics hat, he measures the effectiveness of B/R’s myriad initiatives in contributing toward the company’s overarching goals, including revenue, audience and brand-building.
David’s dual roles (and teams) help B/R make smarter and more data-driven decisions in the immediate term and ensure that those decisions ladder up naturally to the company’s holistic, long-term business strategy.
Michael Calderon joined BTN in February 2007 as its Director of New Media and was promoted in April 2010 to Vice President, Digital & Interactive Media. In July 2012, he added Programming to his list of responsibilities and in December of 2016, he was once again promoted to Senior Vice President, Programming and Digital Media.
Calderon manages all aspects of BTN’s programming and digital media strategy, including BTN.com and social media, and in 2011 was responsible for creating and launching BTN2Go, one of the pioneering “TV Everywhere” services in the sports industry.
In his various roles, Calderon has also collaborated with the Big Ten Conference office to structure Olympic sports schedules in a way that maximizes TV and digital exposure without sacrificing student-athlete welfare. This resulted in an increase in the number of televised B1G events on BTN from 418 in 2011-12 to more than 500 in 2016-17 and an increase in the number of streamed B1G events every year. BTN’s subscription-based streaming service, BTN Plus, now streams more than 1,000 events per year.
Over the past several years, the Indiana native has been responsible for the network’s digital and social media programming and distribution strategy, including serving as the network’s primary contact with social media companies looking to explore distribution opportunities. As a result, Calderon has negotiated content distribution deals with the likes of Amazon, FloSports, 120 Sports, Campus Insiders, Bleacher Report, Perform Group, Verizon Wireless, CBS Interactive, Facebook, Twitter, Google and others. In his role as SVP, Calderon will also continue to oversee all network programming schedules as well as the BTN Originals team that is responsible for the Emmy-nominated The Journey.
Prior to joining BTN, Calderon served as the Director of Online Operations for Premiere Global Sports, which provides travel, hospitality, and marketing services for consumers, corporations and universities. He also spent seven years at Sporting News Radio, where he led the national radio network’s new media strategy and served as Operations Director. At Sporting News, Calderon developed and managed relationships with several prominent content partners, including Yahoo!, AOL, RealNetworks, GoTV, OnStar, XM Satellite Radio, and MSpot.
Calderon holds a Bachelor of Arts degree in Telecommunications with a Business minor from Indiana University and completed graduate work in the MBA program and in the College of Mass Communications & Media Arts at Southern Illinois University.
Rael Enteen is the Senior Director of Social Media at XFL, a privately funded football league set to launch in 2020, carrying out play with fewer rules and game-stops and running through the college and NFL off-season to grant fans the ability to enjoy their favorite sport year round. The XFL previously played its sole season in 2001 after the leagues creation. Rael is managing the social media content surrounding the leagues highly anticipated relaunch that was announced this January.
Prior to his recent switch to XFL, Rael spent two years as the Director of Digital/Social Media for the New York Jets, helping manage and create content for the team’s website, apps, and social media accounts.
The San Francisco native earned his dual BA in Communications and History from the University of California San Diego.
As ESPN’s Senior Director of Social Media, Kaitee Daley oversees content creation and distribution strategy across Instagram, Facebook, Snapchat, and Twitter. She was instrumental in the formation of ESPN’s social media team, a group that leads the sports media field in total followers, shares, and cross-platform video views. In just the last year, Daley’s team has increased overall social engagement 125%, nabbed an Emmy nomination for SportsCenter on Snapchat, developed several successful IGTV shows, launched fast-growing ESPN MMA channels, and spearheaded an internal influencer program to work with the company’s forward-facing talent. Daley is in her 10th year with ESPN and was recently named a “Top Woman in Sports” by Cynopsis.
Prior to Greenfly, Patterson was a Senior Director of New Media and Business Development at MLB Advanced Media. During his eight years with that company, Andrew started and was responsible for leading the growth of baseball's social media capabilities, building strategic relationships with new media platforms, driving the integration of social functionality into existing baseball products, and leveraging platform opportunities to create new fan experiences.
Shawn Green is a founder of Greenfly. Previously, Mr. Green was a Major League Baseball player.
Mr. Green's MLB career spanned 15 seasons with four MLB teams: the Toronto Blue Jays, the Los Angeles Dodgers, the Arizona Diamondbacks, and the New York Mets.
Mr. Green is the author of The Way of Baseball: Finding Stillness at 95 MPH that was published by Simon & Schuster. He is also actively involved in several charities and is a regular speaker at charitable and business events. Mr. Green attended Stanford University.
Terri Jackson is the Executive Director at the Women's National Basketball Player Association. In this role, she is responsible for WNBPA board relations, executive leadership and management, financial governance, and stakeholder outreach.
Prior to the WNBPA, she was with the National Collegiate Athletic Association (NCAA) in Indianapolis, most recently serving as the Director of Law, Policy and Governance. In this role, she was the primary contact and staff support to university chancellors, presidents and athletics administrators who comprised the Association’s highest governing body, the NCAA Board of Governors. Jackson also worked with all divisions of governance (Divisions I, II, III) and association-wide committees to ensure consistency of process and strategic coordination in legislative and policy matters.
Jackson also served as the Associate Director for the NCAA’s Office of the Committees on Infractions (COI), where she led the training for members of the Division I and II Committees on Infractions on NCAA enforcement reform. In addition, she was responsible for spearheading the Division I COI membership expansion and outreach initiatives during the first phase of expansion.
Prior to her time at the NCAA, Jackson served as Legal Counsel for Athletics and, later, Assistant General Counsel and FOIA Officer for the University of the District of Columbia (UDC). At UDC, she worked closely with NCAA Athletic Department senior staff on Title IX Compliance, student-athlete welfare, NCAA rules education and corporate sponsorship agreements.
Jackson has also taught courses on Women in Sport at American University, Trinity University, University of the Incarnate Word and Tulane University.
A native of Metuchen, New Jersey, Jackson earned her Juris Doctor from Georgetown University Law Center and her Bachelor of Arts from Georgetown University. Jackson and her husband, Jaren, have one son, Jaren Jr.
As the Director of Player Content for the PGA Tour, Preston McClellan has fused his background in research, marketing, and editorial to successfully manage player content. Preston is known for extensive skills in storytelling, blogging, media/public relations, and advertising. Preston has also served as both the Senior Brand Marketing Manager and the Manager of Digital Communications for the PGA tour.
Preston has also thrived in sports journalism during his position at Freelance as a Sports News Media Writer. At Freelance, he researched and reported on sports business and worked with digital media design and management. Preston has published articles on the way sports can engage and influence communities, fact books for specific teams, and thrilling game results of specific contests.
In 2011, Preston received a Citation for Excellence in Publications for co-writing the nation’s best tennis media guide cover.
Preston earned both his MSB and MSA from Ohio University in Sports Administration. Preston graduated from The University of Memphis with a BA in Journalism/Public Relations.
Felicia Johnson is the Social Media Manager for the NFL’s Minnesota Vikings. Felicia tackles a variety of responsibilities for the Vikings such as creating and overseeing marketing strategies for digital media channels, preparing brand campaigns, reporting on the team’s social media and website’s success through analytics, and developing strategy for social media alongside digital advertising. Additionally, she captures video and photo content for the team and writes articles for Vikings.com. Felicia spearheaded the award-winning Bring It Home playoff campaign in 2018 and was the creator responsible the newly presented podcast for the Vikings, which she now produces and co-hosts.
Felicia previously spent eight years as a Freelance Marketing Consultant where she assisted local businesses in marketing and social media, creating and editing social content for emails, websites, and Instagram.
Felicia graduated from the University of Minnesota - Twin Cities with a BA in Professional Strategic Communications, Advertising.
Senior Director, Cultural Diversity, Moet Hennessy
Manny is a successful marketing executive and noted expert in cultural diversity marketing, event marketing and sports marketing. Manny currently serves as Senior Director-Multicultural at Moët Hennessy USA. He works with the company’s portfolio of luxury wines and spirits, which includes Hennessy cognac, Moët & Chandon champagne, and Belvedere vodka. In this role Manny works with the company’s brands in the development of the brands’ strategies and programming in the African-American, Hispanic, Asian, women and LGBTQ consumer segments, and manages the company’s cultural diversity community relations programs. Prior to his current position, Manny served as Director-Multicultural for the company’s largest brand, Hennessy. Manny has developed signature programs and partnerships for Hennessy, with several professional athletes and teams, including Yasiel Puig, Allen Iverson, Victor Cruz, Chris Canty and the Cleveland Cavaliers.
Manny previously served as VP of the Hispanic division of Hill Holliday, a Boston-based advertising agency. Prior to Hill Holliday, Manny was Managing Consultant with Zyman Group, an Atlanta-based marketing consulting firm. Manny also worked at Diageo North America where he managed both general market and multicultural marketing for Johnnie Walker. Manny has also served as brand manager for Miller Genuine Draft. From 1990 to 1998, Manny worked in newspaper marketing, first in several marketing roles with the San Jose Mercury News, and then as marketing manager for Los Angeles-based La Opinión. Manny received his B.A. from Princeton University and his M.B.A. from UCLA. Manny was born in Ciudad Juarez, Mexico and currently lives in Harlem, New York.
Blake Lawrence is the co-founder and CEO of opendorse, the leading athlete marketing platform that leverages the power of professional athletes through cutting-edge technology. He has helped athletes build their brands on social media, as well as providing advertisers, rights holders and properties the chance to deliver content through an athlete’s social media pages. With Lawrence leading the way, the company was named one of Entrepreneur Magazine’s ‘100 Brilliant Companies.’
Lawrence tripled the anticipated reach for Coca-Cola’s #GameDayFeeling campaign by having five NFL up-and-comers share video content that was personalized to their collegiate origins. The campaign amassed 6.5 million impressions and 21,500 engagements.
Lawrence has initiated over 5,000 social media campaigns with more than 2,500 athletes, and formulating sports marketing campaigns for preeminent brands, leagues and rights holders such as Head & Shoulders, Courtyard Marriott, PGA Tour and over 15 major college athletic departments. He has helped advertisers quickly get in touch with and attract more than 850 million sports fans around the world.
Geoff Collins was named the 20th head coach in Georgia Tech football history on Dec. 7, 2018. He is widely regarded as one of college football’s top young coaches and recruiters.
A metro-Atlanta native, Collins came to Georgia Tech after recording 15 wins in two seasons as head coach at Temple. He returns to The Flats after having previously served as a graduate assistant, tight ends coach and director of player personnel at Tech.
Prior to becoming head coach at Temple, Collins was one of the nation’s most respected defensive coordinators, serving in the role at Florida, Mississippi State, FIU and his alma mater, Western Carolina. He is the only coach to ever be nominated for the Broyles Award, given to college football’s top assistant coach, at three different schools.
Collins played outside linebacker and defensive back at Western Carolina. He is married to the former Jennifer Haynes and they have a daughter, Astrid (2).
As photographer and photo editor for NFL’s Carolina Panthers, Melissa Melvin-Rodriguez has spent the past four years capturing the team’s most thrilling and close-up moments. Melissa shoots everything from the team’s pre-game rituals behind the scenes, gameday action on the field, and cheering in the stands. She captured Cam Newton’s well-known Drip Chronicles, which showcased the quarterback’s chic pre-game and press conference wardrobe. Working with the Panther’s multimedia, Melissa shares her snapshots of the team with fans on the Panther’s website.
Prior to working with the Panthers, Melissa spent two years as the social media coordinator for North Carolina’s Press Photographers Association, where she visually narrated stories of the local area to the public. During her time at NC Press Photographers Association, Melissa simultaneously shared her multimedia expertise as a photography instructor at Sawtooth School for Visual Arts.
Melissa earned her Associate of Arts and Sciences in Photojournalism from Randolph Community College.
Kerry Flynn is a reporter for Digiday. She writes about marketers’ and publishers' relationships with platforms like social media. She most recently was a business reporter for Mashable covering tech giants and Silicon Valley culture. She's also written for IBTimes, HuffPost, Forbes and Money magazine.
Zack is the Cofounder and President of Overtime, a sports network for the next generation of fans. Overtime reaches tens of millions of fans every month that watch hundreds of millions of minutes of content. Founded in December of 2016, Overtime’s investors include Spark Capital, Andreessen Horowitz, Greycroft, David Stern and Kevin Durant. Previously Zack was Founder and CEO of The Sports Quotient which he started at the University of Pennsylvania. Zack is a Forbes 30 under 30 listmaker for sports. You can follow him on Instagram at @overtimezack.
Larry Marsach, nicknamed Overtime Larry, is on-air talent for Overtime. Larry’s star personality has brought a increasing following for the company with his show “The OverTime Challenge,” a popular basketball series on YouTube that generates content with the next-generation of basketball standouts. Larry collaborates with young-athletes in generating content beyond their highlight reels and lets them showcase their personalities. In under three years, Larry has become an iconic video host for high school and college sports content with 240k Instagram followers.
Prior to launching his career as an on-air talent and creator, Larry worked on the digital team for William Morris Endeavor and as a sales specialist for Cole Haan.
Laura Gentile was named ESPN’s Senior Vice President of Marketing in September of 2018. With this move, Gentile returned to her roots at ESPN, having started her career in Marketing in January, 2003. She and her team are responsible for developing and managing all aspects of the ESPN brand across all media and building upon a catalog of award-winning creative. Additionally, she is focused on expanding the brand’s reach to new audiences and sports fans.
Gentile has held a variety of strategic roles at ESPN, giving her a unique purview. Prior to becoming the SVP of Marketing, she served as SVP, Business Operations and Content Strategy, a role that included oversight of the business operations of the Content group and strategy development. Simultaneously, she continued to lead espnW and Women’s Initiatives at ESPN. She was promoted to senior vice president, espnW and Women’s Initiatives in November 2015.
Gentile was instrumental in launching espnW, ESPN’s first dedicated business built to serve women, which debuted in December 2010. espnW is now a multimedia business encompassing digital, social, television, films, mentorship programs and events such as The espnW: Women + Sports Summit.
Prior to researching and launching espnW, Gentile served as Vice President, Chief of Staff at ESPN. In that role, she worked directly with George Bodenheimer, President, ESPN, Inc. and ABC Sports, on all aspects of the division’s business. She started at ESPN in the consumer marketing department, where she was responsible for driving the marketing direction for properties including the NFL, SportsCenter, the NHL as well as ESPN25, ESPN’s year-long 25th anniversary campaign.
Gentile was named to the Forbes “Most Powerful Women in U.S. Sports” list in 2018, ranked No. 22. In 2017, Gentile was named one of the 2017 Multichannel News Wonder Women, and in 2016 was named a Women in Cable Television (WICT) “Woman to Watch.” In November 2014, she was one of 17 participants in the inaugural Women in Sports and Events (WISE) and Tuck Executive Education at Dartmouth’s Executive Leadership Institute, a program created specifically for the advancement and retention of female executives in the sports industry. In April 2013, Gentile received the Advertising Women of NY Changing the Game Paradigm Shift Award and WICT’s Signature Accolade for espnW’s Global Sports Mentoring Program. Gentile was named to the Women’s Sports Foundation Advisory Panel. Gentile was a fellow of WICT’s Betsy Magness Leadership Institute Class XVII, and was named to Street and Smith’s Sports Business Journal Forty Under 40 Class of 2012 and an SBJ Game-Changer.Also in 2012, she was appointed to the U.S. Department of State’s Council to Empower Women and Girls Through Sports, developed by former Secretary of State Hillary Rodham Clinton.
She honed her marketing and advertising skills as a senior partner, management supervisor at Ogilvy & Mather Worldwide. Her team led the development of IBM’s e-business infrastructure campaign that earned the 2002 GRAND EFFIE for advertising effectiveness, a first in Ogilvy & Mather’s history.
A graduate of Duke University in 1994 with a double major in English and political science, she earned an MBA in Marketing and Organizational Behavior from Boston College’s Carroll Graduate School of Management in 1996. While an undergraduate, Gentile garnered All-America and All-ACC honors in field hockey and was a two-time team captain. She led Duke to their first-ever appearance in the NCAA Tournament and was named to the ACC’s 50th Anniversary field hockey team.
Herbst is responsible for continuing to develop new media distribution opportunities and digital content partnerships for NASCAR as the media landscape evolves. Herbst joined NASCAR in 2005 and played an important role in the development of the industry's digital media strategy.
Tim Clark is Senior Vice President and Chief Digital Officer, leading the operation of NASCAR’s digital platform including NASCAR.com, the NASCAR Mobile app, fantasy games, subscription products, UX and fan engagement.
Clark is also responsible for managing the NASCAR eSports business and creating opportunities for fan engagement and driver development via partnerships with 704 Games, iRacing and others.
He joined NASCAR in July 2012 to help oversee the re-launch of the digital platform after NASCAR brought its digital rights back in-house.
Under Clark’s leadership, NASCAR Digital Media introduced fans to emerging engagement platforms such as augmented reality, virtual reality and 360-degree video.
In 2018, Clark spearheaded the redesign of NASCAR’s fantasy game, NASCAR Fantasy Live. The game, which allows players to adjust driver rosters in real-time during races, increased total entries 100% year-over-year.
Additionally, Clark leads the organization’s direct marketing efforts, NASCAR Fan Database and digital and social analytics.
Following active duty enlistment in the U.S. Army, Clark joined Circuit City in a marketing role in 1998. He later helped launch the company’s e-commerce efforts, leading media buying and performance channel marketing.
Within two years of introducing e-commerce, Circuit City was generating more the one billion dollars in annual, online sales revenue.
In 2009, Clark joined GSI Commerce to lead marketing for online retailers such as Dick’s Sporting Goods, Hanes and Toys R Us. Shortly after, he was responsible for managing sports league partnerships with the NFL, NBA, MLB, NHL and NASCAR.
A native of Mechanicsville, Va., Clark attended NASCAR races at Richmond Raceway as a child. He received a bachelor’s degree in marketing from Kansas State University in 1998.
Clark and his wife, Bita, live in Charlotte, N.C. with their son, Myles.
Victoria Anderson is the Vice President of Brand and Digital Strategy at Endeavor. With skills in social media marketing, account management, and digital media, she capitalizes on opportunities and develops business strategies for Endeavor’s clients. Overseeing and merging content from multiple branches such as consulting, insights, strategy, PR media, paid media & analytics, and many more, Victoria creates digital marketing campaigns and strategies for clients and assesses emerging competitors and innovations. Guiding and leading the Endeavor team, she succeeds in cultivating and upholding client and interagency relations.
Foregoing her VP role at Endeavor, Victoria directed Digital Marketing in Strategy and Activation at WME | IMG, Global Partnerships. At the entertainment company, she organized and designed business solutions to connect brands with consumers.
Victoria has also worked as Archer Malmo’s Digital Account Supervisor in Client Engagement, where she led her team in daily operations and marketing plans, and as Atchley & Associates, LLP’s Account Executive and Marketing Coordinator, where she led team schedules, meetings, and operation allocations. Victoria excels in areas of innovation, communication, strategic planning.
Victoria graduated from the University of Texas at Austin.
Michael McCarthy is a Senior Writer for Front Office Sports, covering sports business, media and marketing.
McCarthy has won both Best News Story and Best Project reporting from Associated Press Sports Editors (APSE). His stories have appeared in The New York Times, Sports Illustrated, CNBC, The Wall Street Journal, USA TODAY, Newsday and Adweek. He’s also served as an adjunct journalism professor at Rutgers University since 2015.
The multi-platform journalist frequently appears as a guest on TV/Radio/Podcasts to discuss sports business news. McCarthy has appeared on everything from CBS This Morning, NBC’s Today show, Fox & Friends and Access Hollywood to CNBC, CNN, NPR and the BBC.
Simone Deocares-Lengyel is the Director of Global Integrated Media for renowned fashion and apparel company, Converse. She guides the Converse team in strategies to creatively engage the company’s targeted consumers. As an adept Media Director, she specializes in entertainment and video game marketing. Simone has emerged as a veteran leader in Media Directing, previously working as Senior Director of Global Media at Activision, Media Director at KD+E, and Associate Media Director at NBC Cable.
At Activision, Simone drove many marketing and media strategies, such as leading marketing plans for Call of Duty and Guitar Hero Live. She was awarded the 2015 Online Marketing Media and Advertising “All Marketing: All Mobile Campaign” for her innovation in immersive mobile ads for Activision's newly released game, Destiny.
Simone has more recently been awarded “Best Entertainment Social Media Campaign” from The Web Marketing Association - IAC Awards in 2017, “Best Use of Facebook” and “Most Innovative Use of Social” from The Drum Social Buzz Awards in 2016.
Simone graduated from the University of California, Santa Cruz with a BA in Business Management Economics with a concentration in Marketing.
Kelly Schultz is the Head of Communications at Ladies Professional Golf Association. Kelly demonstrates a strong history in sports with experience in sports journalism, websites and digital media, and public relations. At LPGA, Kelly leads and oversees media relations such as press releases and social media. She has previously directed LPGA’s Tour & Media Operations, Media Communications, and Tour Media.
Prior to joining the LPGA team, Kelly was a MLB.com reporter for the Minnesota Twins. At Major League Baseball Advanced Media, she covered the Minnesota Twins for five seasons, writing news stories, features and analysis pieces. She also worked with multimedia such as blogs, social media and video to further engage fans.
Kelly graduated with a BA in Journalism from Michigan State University, where she competed on the Women’s Golf Team.
Ricky Medina is a skilled business developer in the sports industry. Ricky is the Head of Business Development as the Senior Manager of Licensing & Business Development at the NFL Players Association. He leads negotiations for new licensing deals and partnerships in addition to guiding the marketing and licensing subsidiary of the NFLPA. Notably, he is responsible a group player licensing program that represents over 2,000 NFL players and raises $1.6 billion annually in retail sales.
Ricky business development expertise is also utilized at REP Worldwide, a licensing and brand management company, where he serves as Vice President. Ricky is a;so the Co-Founder of OneTeam Collective and serves on the Executive Board.
OneTeam Collective is the first of its kind — being the earliest athlete-driven accelerator. OneTeam Collective connects budding companies with professional athletes and strategic partners. The company offers clients the potential for funding and industry mentorship.
Ricky earned his MBA at The Johns Hopkins University - Carey Business School. Ricky graduated with a BA in International Business and Management from Dickson College, where he was the Men’s Varsity Basketball Captain.
Tyler Steinhardt is the Manager of Content for the Premier Lacrosse League. Tyler combines his refined skills in social media marketing, strategic planning, and business strategy to develop and produce excellent content for fan-engagement. Tyler manages and oversees all produced content for PLL, including digital platforms such as their website, Instagram (123K followers) and Twitter (30.1K followers).
In addition to his work with content and social media, Tyler also has event management as the Founder of Shootout for Soldiers. Shootout for Soldiers travels to various cities and hosts a 24 hour lacrosse events to foster relationships between local veterans and their surrounding communities. In seven years, Shootout for Soldiers has raised $3.2 million for veterans.
Tyler also Co-founded Suiting Up, a sports business podcast that explores strategies that sports professionals use both on and off the field. The podcast has been recognized by ESPN, Yahoo and Entrepreneur.
Tyler studied both at American University and The George Washington University - School of Business with an Executive Certification in Sports Philanthropy.
Arjan Paulussen heads Global Accounts at STATS LLC as Vice President. At STATS LLC, an industry leader in sports data and technology intelligence and global leader in sports AI, Arjan directs their sales company in their partnerships with major leagues and media companies such as Major League Baseball, Professional Golf Association, Ligue de Football Professional. Under Arjan’s leadership, STATS has signed multi-million dollar deals with major broadcast and media providers.
Before joining the STATS revolution this past year, Arjan spent 15 years at Lexmark, a company which manufactures printers and imagining internationally. At Lexmark, he worked as a Senior Account Manager, a District Manager, a Region Director, a Managing Director Internationally, and Vice President of Sales. In 2017, Arjan was awarded as the Diamond Club Winner for creating a new hardware revenue gain of 68% with an 86% overall revenue growth. Arjan’s success were the most prominent at Lexmark in 6 years.
Arjan received post graduate degrees at The Wharton School and the Rotterdam School of Management. He went on to earn his MBA from NIMBAS, Bradford and his HEAO and BBA at Amsterdam University of Applied Sciences.
As Lead Data Scientist at STATS LLC, Nick analyzes sports performance data for players, providers, and fans. STATS LLC is a global powerhouse in sports data, technology, and content that provides data feeds for purposes of fan engagement and team performance. Nick’s analyzed data reaches fans, leagues, and digital platforms.
Nick has also worked as both Lead Data Scientist and Director of Data Science at Automated Insights, the company which created Wordsmith. Wordsmith helps data-driven companies produce personalized narratives, generating over 1.5 billion reports annually.
Nick earned his BS in Physics and Philosophy and his MS in Applied Mathematics at the University of Dayton. He also earned his MA in Physics from Duke University, where he was a PhD Candidate ABD for work in generating and analyzing data.
Adi Joseph is the editorial director and managing editor of CBSSports.com, the No. 2 sports news website in America. In his role, he focuses on creating content for invested fans and building loyalty to subscription brands such as CBS All Access, SportsLine and 247Sports as well as viewership for CBS Sports HQ. A graduate of the University of Maryland-College Park, Joseph previously worked at For The Win, Sporting News, USA Today Sports and The Des Moines Register.
Deirdre Lester has spent the past year and a half as Chief Revenue Officer for popular sports blog, Barstool Sports. Spearheading Barstool’s marketing and sales sector, Deirdre aids the growth of the blog’s business. Working in sales, advertising, and marketing for over 18 years, she has helped renowned companies navigate media sales in highly competitive markets.
Prior to leading her team at Barstool Sports, Deirdre worked as EVP, Global Head of Brand Partnerships, EVP, Sponsorships & Advertising Sales, and VP of Sales for Whistle Sports. For her leadership at Whistle Sports, Deirdre was named to Forbes Magazine’s “Top 25 Most Powerful Women in Sports.”
Deirdre also previously directed the Sponsorship Sales team for Major League Baseball, serving as VP for over three years. At MLB, she monitored national advertising and local sponsorships, managed revenue budgets, and negotiated new brand partnerships.
Deirdre graduated from the University of Vermont with a dual BA in both English Literature and Spanish.
Associate Director, Brand Building, The Kraft Heinz Company
As the Associate Director of Brand Building for The Kraft Heinz Company, Katy Marshall develops forward-thinking strategies to enhance and build the company’s brand. She leads organizational plans for the company's unprecedented projects and opportunities, working specifically with Grocery Growth Platforms.
Katy also co-founded Springboard, the Kraft Heinz’s first-ever platform focused on cultivating and expanding start-up food and beverage brands under the four pillars of Natural & Organic, Speciality & Craft, Health & Performance, and Experiential Brands. Katy has previously tackled the role of Associate Director of Springboard, Marketing and Sales Lead of Springboard, and Brand Manager of Food Network Kitchen Inspirations for The Kraft Heinz Company. Under these roles, she has launched brands and developed tailored business plans. Katy led DEVOUR’s successful 2019 Super Bowl Campaign, which went on to win the Webby Award 2019 People’s Voice for Best Viral Video with Deadpool 2.
Katy graduated from Columbia University with a BA in both East Asian Languages and Cultures and Business Management. She then went on to earn her MBA from Harvard Business School.
Karine currently serves as Vice President of the Integrated Media Solutions team with Major League Soccer and Soccer United Marketing (SUM). She is charged with setting the digital and broadcast media sales and marketing vision for all owned and operated properties and providing sponsorship and performance management solutions for corporate partners.
Previously, Karine served as Vice President of Digital Marketing and Sales for the Emerging Consumers division of Turner Broadcasting. Her was role was to set digital marketing strategies for advertisers across all Turner Entertainment properties. With convergent, digital-only and video-centered solutions, Karine and her team provided all categories with custom-tailored programs to deliver advertiser creative and brand messages.
Prior to joining USA, Karine assumed the title of Director of Multimedia Marketing at ESPN. Her core responsibilities were to provide compelling and engaging marketing programs for advertisers, which seek to reach a fan base within ESPN’s core digital properties and Networks.
President, Group Leader and Strategic Production & Programming, NBC Sports Group
Ted Griggs was named President, Group Leader and Strategic Production and Programming, NBC Sports Regional Networks, in October 2016. Griggs oversees NBC Sports Boston, NBC Sports Philadelphia, NBC Sports Philadelphia +, NBC Sports Washington and NBC Sports Washington + working closely with the general managers of each network to lead strategies promoting the growth and optimization of the businesses. He also oversees the strategy for Production and Programming for the NBC Sports Regional Networks. Griggs reports into David Preschlack, President, NBC Sports Regional Networks, and Executive Vice President, Content Strategy, NBC Sports Group.
Previously, Griggs served as President of Comcast SportsNet Bay Area and Comcast SportsNet California, now NBC Sports Bay Area and NBC Sports California. He first joined the network in 1998 as Vice President of Production and Operations. In 2007, Griggs was named Vice President and General Manager, and promoted to President in 2012. Griggs led the operations of the networks, including affiliate relations, advertising sales, production, programming, marketing and public relations.
Before joining NBC Sports Regional Networks, Griggs spent 15 years (1982-1997) at Golden Gate Productions, in a variety of roles and was eventually promoted to executive producer. Griggs worked on numerous sporting events, spanning from “Sports Illustrated For Kids” Olympics Specials to Stanford University Football and World Cup Downhill Skiing. Griggs was named nine times to San Jose Mercury News’ “Bay Area’s 25 Most Powerful Sports People.”
A native of Hayward, Calif., and a graduate of Moreau Catholic High School and San Francisco State University, Griggs resides in Connecticut with his wife. They have three children.
Business, editorial and multimedia product executive who built ESPN into the world’s leading digital sports destination – increasing traffic ten-fold and transforming an unprofitable business into ESPN’s fastest growing. Recruiter and champion of diverse working teams. Innovator in streaming and video-on-demand, fantasy games, podcasting and digital audio, online advertising and strategic partnerships. Played pivotal role in all major ESPN rights acquisitions and M&A initiatives, leveraging an exceptionally deep network in media, technology and sports built over four decades.
Andrea is one of the most accomplished and widely respected journalists in the industry today. In 2011, she was named one of the 10 greatest female sportscasters of all time. TV Guide said Andrea is “among TV’s best sports correspondents of either sex.” A two time Emmy award winner, she is currently the NFL Network’s Chief Correspondent for Player Health and Safety.
Her story on the abuse of the drug Toradol helped earn Real Sports its first Peabody Award in 2012.
Previously, Andrea was a reporter for NBC sports. For five seasons, she was the sideline and feature reporter for the Emmy Award-winning “Sunday Night Football” on NBC.
A versatile reporter, Andrea has covered the NBA Finals, MLB Playoffs, Stanley Cup Playoffs, NCAA Men’s Basketball Tournament, U.S. Olympic basketball trials, and PGA Championship.
She graduated from the University of Pennsylvania. Andrea, who was named one of the “Most Influential” moms by Working Mother magazine, is married with one son.
Marie Donoghue, is Vice President of Global Sports Video at Amazon, responsible for Amazon’s global sports content business. In her role, Marie is responsible for Amazon’s sports strategy, enabling customers to access live and on demand sports content, on hundreds of devices, in over 200 countries and territories.
Prior to joining Amazon, Donoghue served as Executive Vice President, Global Business and Content Strategy at ESPN, leading the ongoing development and implementation of ESPN’s enterprise-wide business and content strategy. She also headed ESPN’s Business Affairs, Business Development and Partnership groups (including gaming partnerships), identifying, evaluating and creating new business opportunities, and acquiring and renewing program rights agreements, including multibillion dollar deals with the NFL, NBA and MLB. Donoghue oversaw all digital deal making for ESPN since 2003, including ESPN’s relationship with BAMTech, the home of ESPN’s first direct-to-consumer (OTT) streaming platform.
Donoghue has received numerous recognitions, including “Power 100 Women in Entertainment” (The Hollywood Reporter), “Most Influential People in Sports” (Sports Business Journal), “New York Impact List” (Variety), “The Most Powerful Women in Cable”(CableFax: The Magazine), “Women to Watch” (Advertising Age and Advertising Women of New York) and “Game Changers” (Sports Business Journal).
Donoghue earned a J.D. degree from Columbia University and a B.A. from Columbia College.
Mike is responsible for all aspects of Nielsen Sports’ powerful global research capability, helping leading organizations in the global sports, leisure and entertainment industry make better commercial decisions through deep insight into their stakeholders, fans and competitors.
An Oxford graduate, Mike spent his 20s in the British Royal Navy before joining Nielsen in the Middle East and Africa. Over two decades he led some of Nielsen’s largest global client relationships, working across all continents and a huge range of consumer and advertising research challenges as a Managing Director and member of Nielsen’s European Management Board.
Mike’s passion is identifying the trends which are driving change in the industry, and helping Nielsen Sports’ clients get ready to win in the years to come.
Adrianna Barrionuevo is a Senior Editor on the Yahoo Lifestyle team. She covers all things style, including athlete partnerships with lifestyle brands and product recommendations for consumers. Before joining Yahoo Lifestyle, she was an Editor at Condé Nast.
Mike McGoohan is the Chief Marketing Officer of Performance Health, a leader in consumer healthcare and the largest global manufacturer and distributor of products to the physical therapy, sports medicine, and rehabilitation markets. Its market-leading brands, which are sold in over 100 countries, include Biofreeze®, TheraBand®, TheraPearl®, Cramer®, Sammons Preston®, and Rolyan®. In his role, Mike is responsible for leading Performance Health’s global growth agenda, including brand marketing, innovation, strategy, insights & analytics and communications.
Prior to joining Performance Health, Mike was the Vice President, Global Head of Strategy, Insights and Analytics for Mondelēz International. Mondelēz International (NSDQ: MDLZ) is a leading global snack food manufacturer with annual revenue of ~$26 billion and operations in more than 80 countries. In his role, Mike had global responsibility for strategic planning & portfolio strategy, M&A strategy, shopper insights, consumer insights and commercial analytics, including forecasting, pricing and media/ marketing analytics. Under his leadership, Mike built a high performing ~350 person global team and a developed a successful growth agenda, resulting in record total shareholder return for the company and +600 bps of operating margin over four years. Prior to this role, Mike also held roles leading Strategy and M&A & Corporate Development for Mondelēz.
Prior to Mondelēz, Mike worked as a management consultant for the Boston Consulting Group (BCG), where he focused his work on the Consumer Goods and Sports industries. Before joining BCG, Mike managed the Strategic Partnerships group for Chip Ganassi Racing, a NASCAR and Indy Car racing team based in Charlotte, N.C., where he focused on new business development efforts, strategic marketing initiatives, and the development of comprehensive sports marketing programs. Mike started his career as a management consultant for Deloitte Consulting in the Strategy and Operations group.
Mike received his Master’s in Business Administration from the University of Michigan’s Ross School of Business and his Bachelor of Arts degree from Boston College. Currently, Mike is the Chair of the Ross School of Business Alumni Board of Governors. In the past, Mike served as a member of the Board of Directors for Back to Nature Foods, helping lead the business to a successful purchase by B&G Foods in 2017.
Evan Engram is a tight end for the New York Giants. He played college football at Ole Miss and was drafted by the Giants with the 23rd pick in the first round of the 2017 NFL Draft. During his college career, Engram was a consensus first-team All-SEC selection. In his four-year career at Ole Miss, he made 162 receptions for 2,320 yards, a 14.3 yard average. He had 15 career touchdowns. He netted five catches for 176 yards, including an 83-yard reception, in the 2014 Egg Bowl.
Kevin Marotta is an innovator in the television industry, an accomplished and respected executive and a true visionary in today’s ever-changing media world. As Senior Vice President of Marketing and Content Strategy at MSG Networks, he is responsible for all on-air and off-air marketing and promotional activities, as well as the development, integration and implementation of cross-platform content strategies. Kevin’s unique and creative storytelling approach has undoubtedly made him a gamechanger in the industry.
Over the last two years, he has significantly elevated the quality of MSG Networks’ original programming and built out internal branded content capabilities that have helped drive non-ratings-based ad-sales revenue growth. He has successfully launched new shows and documentary series, as well as forged partnerships with top digital companies such as Overtime, SLAM and Complex.
In his current role, Kevin continues to evolve the network’s schedule coming out of its live Knicks, Rangers, Islanders and Devils games, which has included a strategic shift to non-traditional lengths of content, becoming the first regional sports network to fully embrace short form content on its linear product. He was instrumental in the creation of “MSG Shorts,” which features both original and acquired short-form content and has since become the focus of the network’s non-live game programming.
Prior to joining MSG Networks, Kevin served as Vice President of Client Partnerships at LeadDog Marketing Group, where he led all business development efforts for the integrated marketing agency, from creative oversight and concept development to building new client relationships. In his three years there, he helped grow LeadDog’s of-record business in the sports space, including driving new business wins with Audi (sports & experiential AOR), MD Anderson (sports AOR), Jabra (sports AOR), NFLPA (marketing & experiential AOR) and USGA. In 2016, Kevin helped lead the team at LeadDog to a win as “Best in Sports and Experiential Marketing” at SportsBusiness Journal’s award ceremony.
Before working at LeadDog, Kevin spent eight years at The Madison Square Garden Company in numerous roles, most recently as Vice President of Media Strategy. He led the creative execution of the Transformation of Madison Square Garden, including bringing the Garden’s 100+ years of history to life throughout the Arena, as well as integrating brands such as Chase, Lexus, and Budweiser into the fabric of the building.
Kevin graduated from Tufts University with a BA in Economics and received his MBA from the NYU Stern School of Business. He lives in New Jersey with his wife Maggie and children Charlie, Beatrix, and Penelope.
Jason Gay is the Wall Street Journal’s sports columnist and a humor columnist for the WSJ's Review section. The author of the 2015 bestseller “Little Victories,” Jason has written for additional publications including Vogue, GQ, Rolling Stone, and Outside. In 2016 he was named Sports Columnist of the Year by Society of Professional Journalists and was a finalist for the Thurber Prize for American Humor.
Felicia is a computer science dropout who took a while to figure out what she wanted to be when she grew up. After learning to code and play the piano from her mom (a classically-trained concert pianist and illegal immigrant turned IBM software developer), Felicia got a degree in Economics and started her career in corporate finance.
After three years in power suits, she ran away from her nice, stable corporate life and joined the TV circus by becoming the only woman on the crew of Monday Night Football. There, she helped develop and launch virtual enhancements like the Emmy-winning 1st & Ten line (a.k.a. “the yellow line”) for NFL fans, along with other products for fans of the Olympics, Major League Baseball, the NBA, and the Champions League. Along the way, she got her MBA from Columbia Business School, dabbled in Product Marketing for Procter & Gamble, scrubbed penguin guano at the Monterey Bay Aquarium, and worked as a ranch hand on a humane pig and chicken farm in the Bay Area (note: will work for bacon).
Now, as a Product Manager for Amazon Video, Felicia is focused on changing the future of TV by enabling customers to get all their favorite content simply using their Amazon account – no cable or satellite needed.
Adam Kaplan is currently the Vice President of Content Business & Operations and Head of Digital Content Strategy for FanDuel Group, an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and television. The brands include FanDuel, Betfair US, DRAFT, and TVG.
Prior to FanDuel Group, Adam was the COO of numberFire, the leading next generation sports analytics company. numberFire was acquired in August 2015 and is a wholly-owned subsidiary of FanDuel.
Before joining numberFire Adam was the Director of National Accounts & Strategic Partnerships, and one of the first 25 employees at Yext (NYSE: YEXT), a digital knowledge management company.
He is an advisor to startups and rare angel investor. His current portfolio includes Fight Camp and Phone Wagon.
Adam graduated from The University of Arizona in 2008 with a BS in Regional Development and a Minor in Business Management.
Gabe Morency is a Canadian sports broadcaster, who previously hosted daily shows Morency and Covers Experts on Hardcore Sports Radio and Sports Rage on both Hardcore Sports Radio (HSR) The Score Television Network Team 1040 in Vancouver and Team 990 in Montreal. In November 2018 he launched a new show with Corey Parsons and Michelle Serpico, The Morning After on FNTSY Sports Network in New York City.
Senior Director of Business Development, Drone Racing League
Harry Neuhaus is the Senior Director of Business Development & Partnerships at The Drone Racing League (DRL), the premier, international drone racing circuit, where he leads partnerships with world-renowned brands including Allianz, BMW, Swatch, Cox Communications, and the U.S. Air Force. A pioneer in experiential and digital marketing, Harry has more than 25 years of experience in sponsorships, online, cable and broadcast media sales, as well as branded entertainment initiatives with brands including Yahoo!, MTV, CNN, Cartoon Network, and GolTV. He has created numerous cross-border marketing programs for clients including General Motors, Nissan, Volkswagen, Sprint, Disney Home Video and Fox Sports en Espanol, among others.
As Chief Revenue Officer, Keith Wachtel is responsible for day-to-day leadership and management of all revenue-generating initiatives for the NHL and has been a key contributor to the League’s path to more than $4.5 billion in annual revenues. He leads all global corporate partnership efforts for the NHL and assumes P&L responsibility across numerous business areas.
Since joining the NHL in 2007, Wachtel has driven more than $1 billion in revenue to the League and member Clubs, negotiating more than 40 League partners across North America and globally including MGM Resorts International, FanDuel, Apple, SAP, Dunkin, PespiCo, Ticketmaster, Scotiabank, Honda, Bridgestone, Canadian Tire, Tim Hortons, Enterprise and O.R.G. The tremendous success of the NHL partnership business has helped in securing and fostering robust broadcast and media rights agreements with NBC/Comcast, Rogers (Canada) and Disney Streaming Services (DSS). As part of these agreements, Wachtel spearheaded North American digital sales partnerships with NBC Sports, Rogers and DSS for all NHL.com, NHL Network and NHL Mobile ad sales to non-League partners.
Wachtel has also led the NHL to new revenue segments and partnership opportunities, most recently in the technology and sports betting categories. He was instrumental in the negotiation and planning of strategic, innovative collaborations with industry-leading technology providers to improve and enhance the NHL, including Apple and SAP, as well as a partnership with jogmo world to develop Puck and Player Tracking technology. In addition, Wachtel has been a driving force in the NHL’s progressive approach to sports betting, securing the League’s first official sports betting partnership with MGM Resorts International, as well as a multi-year strategic relationship with FanDuel.
The NHL, guided by Wachtel and his team, continues to generate significant revenue through its yearly event calendar, which has featured more than 29 regular-season outdoor games (11 NHL Winter Classics, nine NHL Stadium Series, four NHL Heritage Classics, one Centennial Classic and one NHL100 Classic) and includes NHL All-Star, NHL Awards, the Stanley Cup Playoffs and Stanley Cup Final. Wachtel utilizes a creative sales approach to support these assets including the continual evolution of new League and Club marketing and branding opportunities like the most recent in-ice advertising positions below the goal line.
In addition to North America, Wachtel drives NHL revenue growth internationally across preseason games played in China, as well as preseason and regular season games in Europe. An impressive roster of partners now support the NHL’s European efforts, including SAP, adidas, Scandic Hotels, Samsung, Hankook, Audi, Nocco, Blåkläder, Grano, Telia, XXL, Jungfrau and Baloise.
Prior to joining the NHL, Wachtel was Director of Business Development for the National Football League. During his six seasons with the NFL, Wachtel was involved in securing more than $300 million in long-term League partnerships. In addition to developing corporate sponsorships, other responsibilities included the sale of the NFL’s Super Bowl Halftime property and the League’s extensive calendar initiatives such as the NFL Draft, NFL Opening Kickoff and the Pro Bowl.
Prior to joining the NFL in 2001, Wachtel was the Director of Integrated Sales & Marketing for SFX Sports Group. Before working on the properties side of the business, Wachtel spent eight years from 1992-99 within some of the largest media buying agencies specializing in sports including Young & Rubicam, Bates U.S.A and Zenith Media.
A native New Yorker, Wachtel lives in Westchester, NY with his wife, Alison, and their two children. He graduated from the George Washington University with a bachelor’s degree in marketing and later went on to earn his Masters of Business Administration from Fordham University.
As the VP of brand and commercial strategy, Will McDonough oversees COPA90’s brand positioning as they expand to new platforms and form new partnerships. Will works with COPA90's creative team to develop bespoke solutions that place their brand partners at the heart of COPA90’s programming. Brand partnerships include: Adidas, Heineken, LAFC, Relevant Sports ICC, MLS.
Jimmy manages technology and innovation for Turner Sports Social. This includes technical ops for all social Live productions and social integrations on all productions across every vertical (TV, digital, and social). Turner Sports Social manages such brands as March Madness, NBA TV, and the Emmy Award winning NBA on TNT.
Nathan Peterson is the Chief Revenue Officer for Tagboard, a production software that powers real-time interactive storytelling across media properties for the most impactful news, sports, and entertainment organizations in the world.
You've likely seen Tagboard a million times and not known it. From the NBA on TNT to the World Cup, from Oracle Arena to US Bank Stadium -- if you've seen social media content used to tell stories across sports media channels, it was probably #PoweredByTagboard
Nathan's diverse background includes leading teams in sales, marketing, communications, and business development for startups including Tagboard, Leafly, & Tilray ($TLRY). He also spent the first half of his career building social media marketing as an intrepreneur for powerhouse brands like T-Mobile and Microsoft, and worked in community relations for the Seattle Supersonics (#bringbackoursonics). He has published articles in Forbes and Adweek documenting the evolution of media and the rise in media real-time content usage across news, sports & entertainment, and works in an advisory capacity for multiple sports and technologuy organizations.
As Director of Social Integration for the NFL, Catherine is the strategic architect of NFL Media Group’s award-winning Social Integration department. She leads a team whose focus includes merging social content with live stream and linear programs, innovating interactive storytelling experiences and applications, programming social content for the NFL Media Group’s show handles, and supporting the NFL Talent Social Media Initiative. Catherine is a founding member of the NFL Network and has an extensive cross-platform background in both digital and broadcast sports production and storytelling. Prior to joining the NFL, Catherine worked in Bristol, CT with ESPN contributing to SportsCenter and their NFL programming.
Catherine lives in her hometown of Los Angeles, California with her husband and is a proud mom of two very active kids—Maddie and Ryan.
Renie Anderson was named Chief Revenue Officer and Executive Vice President, NFL Partnerships in March of 2019.
As the Chief Revenue Officer and Executive Vice President, NFL Partnerships, Renie oversees the League’s partnership divisions, including sponsorship, new business, consumer products, and media sales. A few key partners include, Pepsi, Microsoft, P&G, Verizon, Bose, Nike, New Era, EA, etc. The Partner Management group identifies open categories as well as maintains the relationships and activation of the NFL’s corporate sponsors and licensees. This group works to leverage the goals and brands of the companies associated with the NFL with key initiatives including the NFL’s high-profile calendar initiatives such as Draft, Kickoff, Thanksgiving, Playoffs, Pro Bowl and Super Bowl with the country’s most avid fan base.This group also works to integrate partners in unique and authentic ways, including Surface Tablets on the sidelines of NFL games and Bose headsets worn by coaches.
In addition to her duties overseeing the League’s partnership divisions, Renie also is responsible for all media sales for the League’s owned and operated media assets including NFL Network and NFL Digital Media.
Renie joined the National Football League in 2006 after nine seasons at the Arena Football League. Renie graduated from Ole Miss in 1997 with a degree in Journalism. She is a Hall of Fame honoree of the SBJ 40 under 40, 2016 WISE Woman of the Year as well as a Game Changer in sports and entertainment honored by the SBJ. She resides in Darien, CT with her husband Chris McCloskey, and her daughters Callie and Kate.
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