Social & Live Track

Presented by

The whole world in our hands

Over half of the world’s population is now active on social media—and no industry is better equipped to connect with these 3 billion people in real-time than sports. Social media and live streaming have changed the the future of fan interaction: teams now have the personas of late-night talk show hosts; brands are no longer bound by broadcast budgets to reach the masses; and digital publishers are drawing large audiences through live.

What are the strategies and technologies being used to acquire, engage, and retain fans in real-time?

2019 Sessions

Captivating Sports Fans Through Live Social Content

Presented with

Session Info

Thursday 6/27.2:40PM.Main Stage

This panel brings together experts in creating engaging live digital video shows, to discuss their recent successes, challenges and the future evolution of digital and social video. The panelists bring a breadth of industry knowledge from varying programming genres, as well as social networks, to provide diverse insights and best practices for captivating the digital audience through live, interactive broadcasts.

Melissa Brenner

Melissa Brenner
EVP, Digital Media
NBA

Michael Calderon

Michael Calderon
SVP, Digital Media
BTN

Melissa Lawton

Melissa Lawton
Live Sports Production
Facebook

Juan Convers

Juan Convers
SVP, Digital Content
Univision

Mike Kelley

Mike Kelley
President, Americas
Grabyo


What’s Fair Game? - The Future of Athlete Media Rights

Presented with

Session Info

Thursday 6/27.3:15PM.Main Stage

How will traditional media companies evolve their content rights policies so that the athletes, coaches and other brand ambassadors with influential followings, can access and share the content they are actually co-creating? With the growing speed of information and media sharing, and the increasing value that athletes can create by using their own likeness, this will be a multi-dimensional conversation that includes all perspectives on this topic.

Bruce Odle

Bruce Odle
President
USA TODAY Sports Images

Amy Huchthausen

Amy Huchthausen
Commissioner
America East Conference

Benny Snell Jr.

Benny Snell Jr.
Running Back
Pittsburgh Steelers

Geoff Collins

Geoff Collins
Head Football Coach
Georgia Tech

Jim Cavale

Jim Cavale
Founder & CEO
INFLCR


Case Study: Barstool Sports #DEVOURfoodporn

Session Info

Thursday 6/27.3:50PM.Main Stage

With DEVOUR executing their first-ever Super Bowl spot, the Barstool partnership aimed to generate buzz pre, during and post-game commercial airing. The execution incorporated a road trip to the Super Bowl fueled by DEVOUR product for fans to follow along the journey via social, long form video and podcasts. While in Atlanta, the branded vehicle that was used for the road trip was turned into a mobile studio where A-list celebrities stopped by for informal interviews that were distributed via a special video series, within podcasts and on social. The campaign concluded with post-event social and video recaps keeping the brand's messaging top of mind even after the big game.

Deirdre Lester

Deirdre Lester
CRO
Barstool Sports

Katy Marshall

Katy Marshall
Associate Director, Brand Building
The Kraft Heinz Company


Case Study - Skol Scribbles: How the Minnesota Vikings Create Snapchat's Most Colorful Content

Session Info

Thursday 6/27.4:10PM.Main Stage

In an increasingly saturated social media environment, the Minnesota Vikings are always in search of clever, unique ways to capture fan attention. On platforms like Snapchat and Instagram Stories, sports brands have only a matter of nanoseconds to captivate someone and encourage back and forth interaction. Join the Vikings' Felicia Johnson as she shares an inside look at the team's award-winning "Skol Scribbles" program--an advanced illustration series that turned platform-native content into the digital equivalent of the coloring books that everyone grew up with as a child.

Felicia Johnson

Felicia Johnson
Social Media
Minnesota Vikings


Second-Screen Strategies for Engaging the At-Home Fan

Session Info

Thursday 6/27.4:25PM.Main Stage

Half of Americans admit they often use a second screen while watching TV broadcasts. With this number only set to increase, how can marketers drive tune-in to live games by leveraging content and conversation on social platforms and mobile devices? Hear secrets from a panel of scroll-stoppers on trends including conversation targeting, supplementary streams, real-time audience optimization, and culturally-relevant content.

Ted Griggs

Ted Griggs
President, Group and Strategic Production
NBC Sports Group

Kevin Marotta

Kevin Marotta
SVP Marketing & Content Strategy
MSG Networks

image for Keith Dawkins

Keith Dawkins
Founder & CEO
Rock Hill Media Ventures


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