Social & Live | Programming Track | Hashtag Sports

Social & Live Track

Presented by

The whole world in our hands

Over half of the world’s population is now active on social media—and no industry is better equipped to connect with these 3 billion people in real-time than sports. Social media and live streaming have changed the the future of fan interaction: teams now have the personas of late-night talk show hosts; brands are no longer bound by broadcast budgets to reach the masses; and digital publishers are drawing large audiences through live.

What are the strategies and technologies being used to acquire, engage, and retain fans in real-time?

2019 Sessions

Live in the Moment: How Real-Time Content Is Elevating Campaigns to a New Level

Presented with

Session Info

Thursday 6/27.2:40PM.Main Stage

This panel brings together experts in creating engaging live digital video shows, to discuss their recent successes, challenges and the future evolution of digital and social video. The panelists bring a breadth of industry knowledge from varying programming genres, as well as social networks, to provide diverse insights and best practices for captivating the digital audience through live, interactive broadcasts.

Melissa Brenner

Melissa Brenner
EVP, Digital Media
NBA

Michael Calderon

Michael Calderon
SVP, Digital Media
BTN

Melissa Lawton

Melissa Lawton
Live Sports Production
Facebook

Juan Convers

Juan Convers
SVP, Digital Content
Univision

Mike Kelley

Mike Kelley
President, Americas
Grabyo


What’s Fair Game? - The Future of Athlete Media Rights

Presented with

Session Info

Thursday 6/27.3:15PM.Main Stage

How will traditional media companies evolve their content rights policies so that the athletes, coaches and other brand ambassadors with influential followings, can access and share the content they are actually co-creating? With the growing speed of information and media sharing, and the increasing value that athletes can create by using their own likeness, this will be a multi-dimensional conversation that includes all perspectives on this topic.

Bruce Odle

Bruce Odle
President
USA TODAY Sports Images

Amy Huchthausen

Amy Huchthausen
Commissioner
America East Conference

Benny Snell Jr.

Benny Snell Jr.
Running Back
Pittsburgh Steelers

Geoff Collins

Geoff Collins
Head Football Coach
Georgia Tech

Jim Cavale

Jim Cavale
Founder & CEO
INFLCR


Case Study - Barstool Sports

Info Coming Soon

Thursday 6/27.3:50PM.Engage Stage

Description coming soon.

Speaker TBA

Speaker TBA


Case Study - Vikings

Info Coming Soon

Thursday 6/27.4:15PM.Engage Stage

Description coming soon.

Felicia Johnson

Felicia Johnson
Social Media
Minnesota Vikings


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