The Role of a Modern Sports Media Company - Community Building & Engagement


Thursday, 6/27/2019 | TimesCenter | Main Stage at 9:40AM


What You Will Learn

Today’s sports fan expects something different: they don’t want to be spoken to as much as included in the conversation and in a dialogue they understand. Bleacher Report was built from the ground up to reach these young fans and is constantly evolving to meet their needs and content consumption patterns. Howard Mittman, Bleacher Report CEO, will discuss how B/R fits into the larger sports media landscape with a smart portfolio of brands that reaches more than 200 million fans every month and a mobile app that is designed to tap into features a younger generation of digital first mobile users expect while building real communities. He will discuss how B/R is able to authentically engage today’s fans through a suite of brands including B/R Football, House of Highlights, B/R Betting, B/R Kicks and B/R Hoops, which in turn create additional revenue channels for the company.

06/27/2019 9:40 AM 06/27/2019 10:10 AM America/New_York The Role of a Modern Sports Media Company - Community Building & Engagement Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

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