Sports Consumption Among Gen Z & Millennials in the Age of Social Media


Wednesday, 6/26/2019 | TimesCenter | Main Stage at 4:15PM


What You Will Learn

In an attention economy that is rapidly expanding the range of platforms that deliver content, the amount of time young consumers dedicate to traditional sports media on traditional platforms is declining. Join Ypulse and Bleacher Report to learn where young consumers are spending their time, within what platforms and consuming what content as well as how both traditional and emerging platforms can win in the new media landscape.

    Top 3 Takeaways:
  • How and where do Gen Z & Millennials spend their time, both online & off?
  • How has social media –– including popular channels like Bleacher Report and House of Highlights –– altered sports consumption?
  • How can sports media respond to changing tastes & preferences, acquiring next generation consumers without alienating traditional viewers?
Jillian Kramer
David Liss
Presented with
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Session Speakers

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