The Sponsorship Engagement Model: Creating Affinity for Brand Partners in an Attention-Starved Era


Wednesday, 6/26/2019 | TimesCenter | Main Stage at 11:15AM


What You Will Learn

In an age of shortened attention spans and heightened KPIs, association itself is no longer enough for brands looking to connect with consumers through sports. There must be mutual commitment on the part of sponsors and sports organizations to embed brands into culture, content and conversation that fans already consume, create, and share. In this session, a panel of experts will explore ways that sports organizations can enrich experiences for the benefit of fans and partners to build maintain the coveted brand-to-fan connection long after the game ends.

06/26/2019 11:15 AM 06/26/2019 11:45 AM America/New_York The Sponsorship Engagement Model: Creating Affinity for Brand Partners in an Attention-Starved Era Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

Session Speakers

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