Case Study - Skol Scribbles: How the Minnesota Vikings Create Snapchat's Most Colorful Content


Thursday, 6/27/2019 | TimesCenter | Main Stage at 4:10PM


What You Will Learn

In an increasingly saturated social media environment, the Minnesota Vikings are always in search of clever, unique ways to capture fan attention. On platforms like Snapchat and Instagram Stories, sports brands have only a matter of nanoseconds to captivate someone and encourage back and forth interaction. Join the Vikings' Felicia Johnson as she shares an inside look at the team's award-winning 'Skol Scribbles' program--an advanced illustration series that turned platform-native content into the digital equivalent of the coloring books that everyone grew up with as a child.

06/27/2019 4:10 PM 06/27/2019 4:30 PM America/New_York Case Study - Skol Scribbles: How the Minnesota Vikings Create Snapchat's Most Colorful Content Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

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