Second-Screen Strategies for Engaging the At-Home Fan


Thursday, 6/27/2019 | TimesCenter | Main Stage at 4:25PM


What You Will Learn

Half of Americans admit they often use a second screen while watching TV broadcasts. With this number only set to increase, how can marketers drive tune-in to live games by leveraging content and conversation on social platforms and mobile devices? Hear secrets from a panel of scroll-stoppers on trends including conversation targeting, supplementary streams, real-time audience optimization, and culturally-relevant content.

06/27/2019 4:25 PM 06/27/2019 4:55 PM America/New_York Second-Screen Strategies for Engaging the At-Home Fan Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

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