What Gen Z Wants: Lessons Learned from Creators


Thursday, 6/27/2019 | TimesCenter | Engage Stage at 3:15PM


What You Will Learn

If there is any relationship best-suited for the phrase "It's complicated," it's that between Gen Z and marketers. The next generation of fans (an addressable market of over 2 billion) is both a dream and a nightmare--they offer untapped buying power but spend limited time consuming traditional media. Any brand or media company that wants to stay relevant must learn to speak their language or find a proxy who can. Enter creators: a special breed of influencer who breathes creative life into content with palpable personality and consistent authenticity. In this session, hear directly from a creator making waves in the basketball world and learn how Gen Z publisher Overtime is building both a network and audience without any traditional media rights.

06/27/2019 3:15 PM 06/27/2019 3:45 PM America/New_York What Gen Z Wants: Lessons Learned from Creators Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

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