Engaging Millennial Consumers Through Sports Partnerships: How Hennessy Scored a TKO With Canelo


Wednesday, 6/26/2019 | TimesCenter | Engage Stage at 3:40PM


What You Will Learn

Hennessy’s consumer is urban, culturally diverse, and a huge sports fan. In 2012, the brand launched its award-winning “Never Stop. Never Settle” campaign which celebrates those individuals who push the limits of their potential. In world champion boxer Canelo Álvarez, Hennessy found the ideal partner to effectively engage a culturally diverse millennial audience through event broadcasts, experiential marketing, a “behind the scenes” social media campaign, interactive promotions, and retail activations.

06/26/2019 3:40 PM 06/26/2019 4:00 PM America/New_York Engaging Millennial Consumers Through Sports Partnerships: How Hennessy Scored a TKO With Canelo Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

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