Taking Back the Fan Relationship: Engagement Through Creation, Not Curation


Wednesday, 6/26/2019 | TimesCenter | Main Stage at 3:40PM


What You Will Learn

With curated highlights accounts at fans' fingertips and fragmented streaming services acquiring more content than anyone could ever watch, marketers are constantly looking for new and innovative techniques to refocus their audience's attention on owned platforms—from websites and mobile apps to OTT ambitions and fan-generated content. Join us as a panel of experts explores how sports rights owners are taking control of their own brand and funneling fans directly from content to commerce.

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Session Speakers

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