Case Study - eMLS


Thursday, 6/27/2019 | TimesCenter | Engage Stage at 11:50AM


What You Will Learn

It's no secret that all major sports leagues and properties are looking for new ways to engage younger audiences, but Major League Soccer is ahead of pace. By connecting with fans around the passions that already matter most to them, the league has strengthened its hold on the Millennial and Gen Z audience. In this case study, learn how the league is commercializing eMLS on existing platforms, driving viewership increases across Twitch, and building affinity with the next generation.

Add to Calendar 06/27/2019 11:50 AM 06/27/2019 12:05 PM America/New_York Case Study - eMLS Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

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