Case Study - Going Beyond "Branded Content" - SAP GM School


Wednesday, 6/26/2019 | TimesCenter | Engage Stage at 4:05PM


What You Will Learn

Short-form branded content is common, but by thinking outside the box, SAP was able to turn its NBA partnership into something truly innovative, breaking all expectations of length and scope, and offering real fans a once-in-a-lifetime opportunity to break into an extremely exclusive industry. Learn how the brand was able to create authentic entertainment that went beyond the label “branded content.”

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Session Speaker

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