Case Study: Barstool Sports #DEVOURfoodporn

Thursday, 6/27/2019 | TimesCenter | Main Stage at 3:50PM

What You Will Learn

With DEVOUR executing their first-ever Super Bowl spot, the Barstool partnership aimed to generate buzz pre, during and post-game commercial airing. The execution incorporated a road trip to the Super Bowl fueled by DEVOUR product for fans to follow along the journey via social, long form video and podcasts. While in Atlanta, the branded vehicle that was used for the road trip was turned into a mobile studio where A-list celebrities stopped by for informal interviews that were distributed via a special video series, within podcasts and on social. The campaign concluded with post-event social and video recaps keeping the brand's messaging top of mind even after the big game.

Add to Calendar 06/27/2019 3:50 PM 06/27/2019 4:10 PM America/New_York Case Study: Barstool Sports #DEVOURfoodporn Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

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