The Player Pitch: Positioning Athletes for Sponsorship Success in the Social Media Era


Thursday, 6/27/2019 | TimesCenter | Main Stage at 2:05PM


What You Will Learn

A major shift is underway in sports sponsorship. With more engaged audiences and less diluted channels, athlete-driven sponsored content has proven to be 9X more engaging than sponsored posts from teams and leagues. By reaching fans in their favorite feeds, sponsors can go beyond association and build a scroll-stopping connection.

In this session, leaders at the top organizations in sports share how they are making this evolution a reality by positioning players for success in the social media era of sponsorship.

Terri Jackson
Ricky Medina
Kelly Schultz
Preston McClellan
Blake Lawrence
Presented with
06/27/2019 2:05 PM 06/27/2019 2:35 PM America/New_York The Player Pitch: Positioning Athletes for Sponsorship Success in the Social Media Era Hashtag Sports 2019 Session TimesCenter false MM/DD/YYYY

Session Speakers

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