Platforms & Distribution | Programming Track | Hashtag Sports

Platforms & Distribution Track

The Cable Bubble Is Bursting

The modern sports fan lives on easy street. It’s never been simpler to tune in to the game or tune out the advertisements. On-demand media has reshaped fans’ expectations of what content they want, when they want it, and where they’re willing to watch it, yet an infusion of new money and new strategy is helping sports keep up with appointment viewers who are cutting the cord.

How are OTT services, digital publishers, and tech giants reinventing the way fans consume sports?

2019 Sessions

David Stern on Technology's Role in Maximizing Engagement and Driving More Personalized Sports Consumption

Presented with

Session Info

Wednesday 6/26.9:40AM.Main Stage

David Stern, NBA Commissioner Emeritus and active sports tech investor, and Daniel Shichman, Co-Founder and CEO of WSC Sports, will discuss how sports content is becoming more engaging, more social and more personalized, all driven by leading-edge technology advancements. Learn about what Mr. Stern believes will be the future of sports consumption and how technology will help bring more fans from around the world even closer to any game.

David Stern

David Stern
Commissioner Emeritus
NBA

Daniel Shichman

Daniel Shichman
CEO & Co-Founder
WSC Sports


Win the Feed with Real-Time Social Media

Presented with

Session Info

Wednesday 6/26.11:15AM.Engage Stage

You need to give your fans compelling, binge-worthy content they can’t get anywhere else - and you need to do it fast. Teams that combine speed and unique access turn their channels into the go-to place for fans. Find out how teams beat the competition to social media and win over fans with thumb-stopping behind-the-scenes content.

Andrew Fingerman

Andrew Fingerman
CEO
PhotoShelter

Rael Enteen

Rael Enteen
Senior Director
XFL

Melissa Melvin-Rodriguez

Melissa Melvin-Rodriguez
Photographer/Photo Editor
Carolina Panthers


ESPN: Driving the Social Fan Experience with Talent, Content and Tech

Presented with

Session Info

Wednesday 6/26.11:50AM.Engage Stage

Social media is now where fans experience and share the daily and unforgettable moments in sports. How do content providers ensure that their social feeds are filled with relevant, up-to-the-minute content that fans crave? By curating compelling content and mobilizing their entire community for immediate social distribution and publishing.

Join Ryan Spoon, Senior Vice President, Social & Digital Content at ESPN, along with two-time MLB All-Star and Greenfly Co-founder, Shawn Green, as they discuss how ESPN is shaping modern fan experiences with its integration of on-air talent, content and tech. The result? Daily distribution of thousands of assets within the ESPN ecosystem for real-time, multi-platform publishing to sports fans everywhere. As moderated by Andrew Patterson, Vice President of Partnerships & Strategy at Greenfly, you'll learn how to expand your own reach and engagement by giving fans timely and unique perspectives on sports.

Ryan Spoon

Ryan Spoon
SVP, Digital
ESPN

Shawn Green

Shawn Green
Co-Founder
Greenfly

Andrew Patterson

Andrew Patterson
VP, Partnerships
Greenfly


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