Next Gen Partnerships | Hashtag Sports 2018

Next-Gen Partnerships Track

Teamwork Makes the Dream Work

The way consumers discover, receive, and engage with sponsor messages is dramatically evolving, thanks in large part to media fragmentation. The lifeblood of sponsorships has always been the fan, but as attention and consumption shift to digital, the magic formula for success now lies in creating partnerships that truly put the fan first.

What is the next frontier of sponsorship for brands looking to reach connected consumers through sports?

What You'll Learn

Be More Than Friends

Best practices for brands looking to develop technology-enabled relationships with fans

Strategies for Selling in a New Era

How to sell new sponsorship inventory and categories emerging as a result of digital disruption

The Magnetism of Sports

Why non-traditional spenders are relying on sports to reach young consumers

Multi-Platform Media Partnerships

How cross-industry collaborations are redefining consumer engagement by delivering what fans want

The Power of Data

How to drive and measure ROI in tandem with engagement for sponsored content and live activations

Need Approval to Attend?

Convince Your Boss