What is the next frontier of sponsorship for brands looking to reach connected consumers through sports?
Presented withSession Info
Wednesday 6/26.10:15AM.Engage Stage
With so many demands for time and attention, a changing media landscape, further globalization of sports and shifts in consumer behavior, this session will look at how top sports rights holders are leveraging data and insights to better understand fans. We will also discuss how to grow and engage with audiences at home and abroad.
Global Head of Research
Associate Vice President Global Media Insights
Vice President, North America
Front Office Sports
Wednesday 6/26.11:15AM.Main Stage
In an age of shortened attention spans and heightened KPIs, association itself is no longer enough for brands looking to connect with consumers through sports. There must be mutual commitment on the part of sponsors and sports organizations to embed brands into culture, content and conversation that fans already consume, create, and share. In this session, a panel of experts will explore ways that sports organizations can enrich experiences for the benefit of fans and partners to build maintain the coveted brand-to-fan connection long after the game ends.
Program Director, Sports & Entertainment
Head of Live TV & Sports Marketing
Head of US Sports Marketing
Wednesday 6/26.3:40PM.Engage Stage
Hennessy’s consumer is urban, culturally diverse, and a huge sports fan. In 2012, the brand launched its award-winning “Never Stop. Never Settle” campaign which celebrates those individuals who push the limits of their potential. In world champion boxer Canelo Álvarez, Hennessy found the ideal partner to effectively engage a culturally diverse millennial audience through event broadcasts, experiential marketing, a “behind the scenes” social media campaign, interactive promotions, and retail activations.
Senior Director, Cultural Diversity