Fan Experience | Programming Track | Hashtag Sports

Fan Experience Track

Presented by

The Fan Journey

Mobile-first fans have sparked a revolution in sports media and experiential marketing. Powered by data, personalization and automation are helping to create more engaging interactions between brands and fans—both at live events and online. More than ever, engaging fans is an exercise performed in a digital context. Success requires understanding of a new type of fan and acknowledgment that they may engage but never purchase, attend, or consume.

How are brands and properties using immersive experiences to engage fans both at home and at the game?

2019 Sessions

Social Storytellers: How Interactive Content Hits Home with Sports Media

Presented with

Session Info

Wednesday 6/26.2:05PM.Main Stage

Every season, every day, passionate fans react to key moments in sports by posting billions of pieces of conversational content across social networks. From the NBA Finals to the NFL Draft, real-time fan and influencer conversation has quickly become powerful sources for storytelling across traditional media brands. In this panel we will pick the brains behind award-winning shows that integrate real-time athlete, influencer, and fan commentary directly into the program. This will be an interactive session, so come ready to tweet your questions and comments!

image for Jimmy Bligh

Jimmy Bligh
Technology & Innovation
Turner Sports

image for Catherine Chan-Smith

Catherine Chan-Smith
Director, Social Integration
NFL

image for Nathan Peterson

Nathan Peterson
CRO
Tagboard


Betting on New Fan Experiences

Presented with

Session Info

Wednesday 6/26.2:40PM.Main Stage

The legalization of sports betting in America is shifting the paradigm for multiple stakeholders, both for states that have and have not enacted legislation. Sportradar sits at the intersection between the sports betting and media industries and is proactively combining these two worlds for the benefit of bookmakers, rightsholders and content providers. But what does this convergence mean and what does it look like for sports fans? Here a group of expert stakeholders will reveal how the fan experience is evolving across digital platforms, and what future trends will look like as more states begin to legalize sports betting, including:

  • The current state of the sports betting media landscape (i.e. ESPN’s Daily Wager, FS1’s Lock It In) and how that will start to evolve via OTT and streaming options
  • What personalization will look like in a world where mobile/online sports betting is legal in a majority of states
  • The new possibilities for fan engagement (i.e. InHabit and GameBeats) which are set to improve the in-stadium experience
image for Steve Byrd

Steve Byrd
Head of Global Strategic Partnerships
Sportradar

image for Adam Kaplan

Adam Kaplan
VP & Head of Digital Content
FanDuel Group

image for Keith Wachtel

Keith Wachtel
Chief Business Officer
NHL

image for Gabe Morency

Gabe Morency
Host
SportsGrid


Taking Back the Fan Relationship: Engagement Through Creation, Not Curation

Session Info

Wednesday 6/26.3:40PM.Main Stage

With curated highlights accounts at fans' fingertips and fragmented streaming services acquiring more content than anyone could ever watch, marketers are constantly looking for new and innovative techniques to refocus their audience's attention on owned platforms—from websites and mobile apps to OTT ambitions and fan-generated content. Join us as a panel of experts explores how sports rights owners are taking control of their own brand and funneling fans directly from content to commerce.

Patrick Lowe

Patrick Lowe
Head of Sales
La Liga

Victoria Anderson

Victoria Anderson
VP, Brand & Digital Strategy
Endeavor

Tim Clark

Tim Clark
SVP & Chief Digital Officer
NASCAR

image for Jacob Feldman

Jacob Feldman
Staff Writer
Sports Illustrated


Case Study: Going Beyond "Branded Content" - SAP GM School

Session Info

Wednesday 6/26.4:05PM.Engage Stage

Short-form branded content is common, but by thinking outside the box, SAP was able to turn its NBA partnership into something truly innovative, breaking all expectations of length and scope, and offering real fans a once-in-a-lifetime opportunity to break into an extremely exclusive industry. Learn how the brand was able to create authentic entertainment that went beyond the label “branded content.”

James Robinson

James Robinson
Executive Creative Director
Momentum Worldwide

Ryan Somers

Ryan Somers
Director of Global Sponsorships
SAP


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