How are brands and properties using immersive experiences to engage fans both at home and at the game?
Presented withSession Info
Wednesday 6/26.2:05PM.Main Stage
Every season, every day, passionate fans react to key moments in sports by posting billions of pieces of conversational content across social networks. From the NBA Finals to the NFL Draft, real-time fan and influencer conversation has quickly become powerful sources for storytelling across traditional media brands. In this panel we will pick the brains behind award-winning shows that integrate real-time athlete, influencer, and fan commentary directly into the program. This will be an interactive session, so come ready to tweet your questions and comments!
Technology & Innovation
Director, Social Integration
Presented withSession Info
Wednesday 6/26.2:40PM.Main Stage
The legalization of sports betting in America is shifting the paradigm for multiple stakeholders, both for states that have and have not enacted legislation. Sportradar sits at the intersection between the sports betting and media industries and is proactively combining these two worlds for the benefit of bookmakers, rightsholders and content providers. But what does this convergence mean and what does it look like for sports fans? Here a group of expert stakeholders will reveal how the fan experience is evolving across digital platforms, and what future trends will look like as more states begin to legalize sports betting, including:
Head of Global Strategic Partnerships
VP & Head of Digital Content
Chief Business Officer
Wednesday 6/26.3:40PM.Main Stage
With curated highlights accounts at fans' fingertips and fragmented streaming services acquiring more content than anyone could ever watch, marketers are constantly looking for new and innovative techniques to refocus their audience's attention on owned platforms—from websites and mobile apps to OTT ambitions and fan-generated content. Join us as a panel of experts explores how sports rights owners are taking control of their own brand and funneling fans directly from content to commerce.
Head of Sales
VP, Brand & Digital Strategy
SVP & Chief Digital Officer
Wednesday 6/26.4:05PM.Engage Stage
Short-form branded content is common, but by thinking outside the box, SAP was able to turn its NBA partnership into something truly innovative, breaking all expectations of length and scope, and offering real fans a once-in-a-lifetime opportunity to break into an extremely exclusive industry. Learn how the brand was able to create authentic entertainment that went beyond the label “branded content.”
Executive Creative Director
Director of Global Sponsorships