Content & Distribution | Hashtag Sports 2018

Content Distribution

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Even the sports industry is at risk of the bubble bursting. Leagues, content creators, and advertisers are in a sprint to keep up with consumers’ evolving consumption habits. Expected to be a $31.5 billion industry by 2019, OTT is challenging TV’s role as the OG, social networks are becoming broadcast networks, and mobile is quarterbacking an era where video is king. Attend the Content & Distribution track at Hashtag Sports 2018 to explore the rapid evolution of content and consumption habits in a multi-platform world.

Creating Connection Through Content: Complexities & Opportunities in an Unbound Sports Media World

Session Info

Monday 6/25.11:30AM.Times Center.Main Stage

From Twitter to Apps to TV, from Snapchat and Spotify to good-old-fashioned radio, the fan of today has more ways to connect with sports than ever. But they also have different needs and expectations (and attention spans) for each of the mediums and platforms they use. For the people who drive the conversation, create the content and shape the culture of sports today, that demands dexterous skillsets and creates both new opportunities and unique challenges. Voice. Format. Duration. Platform. Frequency. ESPN’s Katie Nolan and Jason Fitz are two of the multi-talented, multimedia personalities for whom connecting with both the current- and next-generation fan is a daily reality. Ryan Spoon is responsible for developing new content ideas and executions for ESPN’s digital and social platforms. Together, they will discuss how they approach creating content and connection in a more complex – but unconstrained – sports media world.

Katie Nolan

Ryan Spoon

Jason Fitz

Kerry Flynn

Reimagining Reach: Expanding Audiences Through Multiplatform Partnerships

Session Info

Monday, 6/25.1:30PM.Times Center.Main Stage

Rights holders are seizing innovative opportunities to deliver sports content to new audiences through diversified distribution strategies that are expanding their reach to untapped audiences and transforming niche leagues/properties into global media brands. Hear from trailblazers in multiplatform video partnerships including Pac-12 Networks and more as they discuss the challenges and opportunities of forging content deals with non-traditional distributors such as Alibaba, Facebook, A&E Networks, and beyond.

Mark Shuken
Pac-12 Networks

Marc Horine

Craig Kierce
US Operations
24i Media

Jocelyn Johnson

The Value of Premium, Original Content: How to Create and Monetize New Digital Formats

Session Info

Monday 6/25.2:30PM.Times Center.Main Stage

How are leading rights holders and broadcasters looking to create new, premium video experiences for audiences across social and digital platforms, including bringing more live and episodic content to fans on mobile, connected devices? A recent study showed that active mobile social users have reached almost 3B worldwide, while the global video market is growing to $842B by 2022. As social and digital platforms look to add more premium quality content, and develop deeper partnerships with rights holders, broadcasters and athletes/influencers, we will discuss how fan engagement & interactivity have evolved in recent years. The panel will also explore how platforms and distributors value content rights, and the benefits of new digital/social formats over traditional broadcast TV shows. Can technical advances in production workflows, new sponsorship/advertising options and deeper analytics change the way that premium content is viewed and valued across digital?

Mike Kelley

Blake Stuchin

Ben Schwerin
Snap Inc.

Creating and Marketing Originals Led by Influencers and Athletes

Session Info

Monday 6/25.4:00PM.Times Center.Main Stage

Sports entertainment trailblazers, Whistle Sports, bring top executives and guests to host a conversation around OTT original programming, platform marketing strategies and more—including elements behind two of their newest series, one in partnership with YouTube Premium and the other in partnership with The Olympic Channel. The YouTube Original titled “F2 Finding Football” brings together the best football talent and celebrities around the world, just in time for the World Cup. The second series, “Hitting the Wall,” pairs fitness influencers with Olympians to see if they can handle what it takes to win Gold.

Greg Groggel
Olympic Channel Services

Brandon White
Content Creator
The Buff Dudes

J LaLonde
Whistle Sports

Josh Cohen

The Secret Sauce for Streaming Live Sporting Events

Session Info

Monday 6/25.4:00PM.Times Center.Innovate Stage

Broadcasters and OTT providers are abuzz about the potential of live video. But implementing a live video stream without glitches and delays can be easier said than done. Verizon Digital Media Services’ Scott Goldman, Digital Video Product Manager, will reveal the broadcasting secrets to successfully stream live events at scale. Some of these secrets include; ways to troubleshoot on-the-fly during a live broadcast, how to deliver exceptional, personalized experiences to retain healthy viewers, and how to best monetize live viewers.

Scott Goldman
Verizon Digital Media Services

Jon Rest

Rights Holders Roundtable: The Connected Fan

Session Info

Monday 6/25.4:45PM.Times Center.Main Stage

Join us for a one-of-a-kind, interactive roundtable discussion between a mix of the industry’s most innovative global rights holders. This lively conversation will center around attracting and retaining viewers and sponsors, understanding the value of new vs. old multimedia platforms, and reaching and engaging connected fans.

Micky Lawler

Laura Louisy

Chris Schlosser

Mike McCarthy
Sporting News

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