Content & Campaigns | Programming Track | Hashtag Sports

Content & Campaigns Track

Presented by

Content Is (Still) King

Despite a smorgasbord of content options, sports fans remain starved for more. Connected consumers share (and create) a diverse mix of media and don’t discern between sports, music, and culture—instead preferring crossover and convergence. The key to audience engagement lies in controlling the narrative.

What trends in marketing, advertising, and digital media are transforming audience engagement?

2019 Sessions

Live in the Moment: How Real-Time Content Is Elevating Campaigns to a New Level

Presented with

Session Info

Wednesday 6/26.1:30PM.Main Stage

The combination of live sports data and deep customer insights is revolutionizing the way brands connect with fans as the action occurs, using live sports content such as statistics, betting odds or instant video highlights to build personal and contextual campaigns. This session will look at the challenges brands face to stand out from their competition and how the answer might lie in real-time content that boosts brand equity, lowers acquisition and conversion costs and grows long-term engagement.

Eric Schmidt

Eric Schmidt
Cloud Advocate
Google Cloud

Chris Termini

Chris Termini
Managing Director
NCAA

Josh Linforth

Josh Linforth
Commercial Director
Genius Sports Media

Hemal Jhaveri

Hemal Jhaveri
Editor
USA TODAY Sports


Effective Engagement: Driving Revenue Through Digital

Session Info

Wednesday 6/26.2:05PM.Engage Stage

Connecting with the modern fan is no easy feat. Effectively engaging your audience means much more than likes, RTs, and shares—it means developing a one-to-one relationship and a deep understanding of their tastes and habits in a way that provides monetary value to brands partners and drives ROI and KPIs internally. Join a panel of engagement and measurement experts as they dive into how investments in influencer marketing, branded content, and cross-platform advertising can deliver true reach and business results.

Jason Whitney

Jason Whitney
Strategic Growth Director
Tubular Labs

Speaker TBA

Speaker TBA


Taking Back the Fan Relationship: Engagement Through Creation, Not Curation

Session Info

Wednesday 6/26.2:40PM.Engage Stage

With curated highlights accounts at fans' fingertips and fragmented streaming services acquiring more content than anyone could ever watch, marketers are constantly looking for new and innovative techniques to refocus their audience's attention on owned platforms—from websites and mobile apps to OTT ambitions and fan-generated content. Join us as a panel of experts explores how sports rights owners are taking control of their own brand and funneling fans directly from content to commerce.

Adrian Segovia

Adrian Segovia
Head of Content
La Liga

Speaker TBA

Speaker TBA


Case Study - Hennessy

Info Coming Soon

Wednesday 6/26.3:40PM.Engage Stage

Description coming soon.

Manny Gonzalez

Manny Gonzalez
Senior Director, Cultural Diversity
Moet Hennessy


Sports Consumption Among Gen Z & Millennials in the Age of Social Media

Presented with

Session Info

Wednesday 6/26.4:15PM.Main Stage

In an attention economy that is rapidly expanding the range of platforms that deliver content, the amount of time young consumers dedicate to traditional sports media on traditional platforms is declining. Join Ypulse and Bleacher Report to learn where young consumers are spending their time, within what platforms and consuming what content as well as how both traditional and emerging platforms can win in the new media landscape.

Top 3 Takeaways:
1. How and where do Gen Z & Millennials spend their time, both online & off?
2. How has social media –– including popular channels like Bleacher Report and House of Highlights –– altered sports consumption?
3. How can sports media respond to changing tastes & preferences, acquiring next generation consumers without alienating traditional viewers?

Jillian Kramer

Jillian Kramer
VP, Research
YPulse

David Liss

David Liss
VP, Analytics
Bleacher Report


A CMO's Roadmap to the Future of Fan & Consumer Engagement

Info Coming Soon

Wednesday 6/26.4:50PM.Main Stage

Engagement is more business critical and challenging than ever. But what does engagement really mean in 2019 and how can sports marketers create a roadmap to an engagement strategy that drives value for fans & brands alike? Join a panel of CMOs in exploring what's working for the brands and properties defining the future of the fan relationship.

Katie O'Reilly

Katie O'Reilly
CMO
76ers

Speaker TBA

Speaker TBA

Speaker TBA

Speaker TBA


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