State of Sports for Gen Z Kids: Building Lifelong Affection | Hashtag Sports 2017 Session

DAY 2

State of Sports for Gen Z Kids: Building Lifelong Affection in a Hyper-Competitive Market


Tuesday, 6/27/2017 | Times Center | Main Stage at 3:45PM


What You Will Learn

Generation Z kids are bombarded by a tsunami of highly accessible and enticing alternatives to sports each day. What effect will this have on the long-term outlook for the professional sports industry? How can the sports industry adapt to this reality in a manner that builds a relationship TODAY so that kids will be engaged with sports tomorrow?

Rich Luker, the Founder of the ESPN Sports Poll, and Terence Burke, SVP of Research and Editor-in-Chief of KidSay's Trend Tracker report, will describe a new alliance of the two groups and present the first, ever, “State of Sports for Generation Z” convergenceing kids from 5-17.

Tags: Gen Z, Sponsorship, Data, Research, Advertising, Brands, Kids

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