Athletes & Creators Track

Presented by

There's been an evolution

As athletes and influencers evolve into standalone brands, creators of all types are using digital media to turn popularity into profitability. Players and personalities are now jockeying with TV giants to become the go-to source for their own content, coverage, and sponsorship activations.

How are players and personalities influencing and entertaining the next generation of fans?

2019 Sessions

Keynote Interview - Baron Davis

Session Info

Wednesday 6/26.9:15AM.Main Stage

Entrepreneur Baron Davis will sit down with Bonnie Bernstein for an interview to discuss athlete media, tech investment, and how diversity helps to better engage the modern fan.

image for Baron Davis

Baron Davis
Athlete & Founder
Baron Davis Enterprises

image for Bonnie Bernstein

Bonnie Bernstein
Founder & Journalist
Walk Swiftly Productions


Athletes as Content Creators: Storytelling in Sports with ACE Media

Presented with

Session Info

Thursday 6/27.1:30PM.Main Stage

As athletes continue to develop their own brand, with it comes compelling content that they are driving. As the majority-owned subsidiary of the NFL Players Association, ACE Media identifies and develops unique content opportunities for athletes, and leverages unparalleled access, rights and events to highlight their interests and talents. Join key stakeholders and partners in a conversation on delivering compelling sports-lifestyle content across a variety of platforms.

Scott Langerman

Scott Langerman
CEO
ACE Media

Evan Engram

Evan Engram
Tight End
NY Giants

Jeff Alston

Jeff Alston
Senior Manager
Fanatics

image for Michael Schneider

Michael Schneider
Head of Live TV & Sports Marketing
Hulu

Khadrice Rollins

Khadrice Rollins
Journalist
Sports Illustrated


The Player Pitch: Positioning Athletes for Sponsorship Success in the Social Media Era

Presented with

Session Info

Thursday 6/27.2:05PM.Main Stage

A major shift is underway in sports sponsorship. With more engaged audiences and less diluted channels, athlete-driven sponsored content has proven to be 9X more engaging than sponsored posts from teams and leagues. By reaching fans in their favorite feeds, sponsors can go beyond association and build a scroll-stopping connection.

In this session, leaders at the top organizations in sports share how they are making this evolution a reality by positioning players for success in the social media era of sponsorship.

Terri Jackson

Terri Jackson
Executive Director
WNBPA

Preston McClellan

Preston McClellan
Director, Player Content
PGA TOUR

Kelly Shultz

Kelly Schultz
Head of Communications
LPGA

Ricky Medina

Ricky Medina
Head of Business Development
NFLPA

Blake Lawrence

Blake Lawrence
Co-Founder
opendorse


What Gen Z Wants: Lessons Learned from Creators

Session Info

Thursday 6/27.3:15PM.Engage Stage

If there is any relationship best-suited for the phrase "It's complicated," it's that between Gen Z and marketers. The next generation of fans (an addressable market of over 2 billion) is both a dream and a nightmare--they offer untapped buying power but spend limited time consuming traditional media. Any brand or media company that wants to stay relevant must learn to speak their language or find a proxy who can. Enter creators: a special breed of influencer who breathes creative life into content with palpable personality and consistent authenticity. In this session, hear directly from a creator making waves in the basketball world and learn how Gen Z publisher Overtime is building both a network and audience without any traditional media rights.

Larry Marsach

Laurence Marsach
Talent/Creator
Overtime

Zack Weiner

Zack Weiner
Co-Founder
Overtime

Simone Deocares-Lengyel

Simone Deocares-Lengyel
Global Integrated Media
Converse

John Kosner

John Kosner
President
Kosner Media


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