How are players and personalities influencing and entertaining the next generation of fans?
How to create, leverage, and monetize the most important connection in sports
Why collaboration and creative input are now non-negotiables in partnerships with athletes
How athletes are creating content distribution networks, production companies and branding agencies
The critical qualities of creator content and how it reflects the tastes of young fans
The keys to constructing deals with talent to amplify your property or brand’s message/reach
The keys to creating deeper connections with fans and the value of premium video content to brands and creators alike
The next evolution of athlete/influencer marketing and the trends to watch in athlete-driven content