Athletes & Creators | Programming Track | Hashtag Sports

Athletes & Creators Track

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There's been an evolution

As athletes and influencers evolve into standalone brands, creators of all types are using digital media to turn popularity into profitability. Players and personalities are now jockeying with TV giants to become the go-to source for their own content, coverage, and sponsorship activations.

How are players and personalities influencing and entertaining the next generation of fans?

2019 Sessions

Athletes as Content Creators: Storytelling in Sports with ACE Media

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Session Info

Thursday 6/27.1:30PM.Main Stage

As athletes continue to develop their own brand, with it comes compelling content that they are driving. As the majority -owned subsidiary of the NFL Players Association, ACE Media identifies and develops unique content opportunities for athletes, and leverages unparalleled access, rights and events to highlight their interests and talents. Join key stakeholders and partners in a conversation on delivering compelling sports-lifestyle content across a variety of platforms.

Eric Schmidt

Scott Langerman
CEO
ACE Media

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The Player Pitch: Positioning Athletes for Sponsorship Success in the Social Media Era

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Thursday 6/27.2:05PM.Main Stage

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Terri Jackson

Terri Jackson
Executive Director
WNBPA

Preston McClellan

Preston McClellan
Director, Player Content
PGA TOUR

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Blake Lawrence

Blake Lawrence
Co-Founder
opendorse


What Gen Z Wants: Lessons Learned from Creators

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Thursday 6/27.2:40PM.Engage Stage

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The Engagement Blueprint: Understanding the Athlete-to-Fan Relationship

Info Coming Soon

Thursday 6/27.3:50PM.Main Stage

Not that long ago, a fan’s primary facetime with his or her favorite athlete came from post-game interviews vs. pre-game interaction. Technology has changed that as social media channels and digital content platforms have become every athlete and influencer’s main conduit for communication, igniting two-way conversation and new feedback loops in the process. As a result, athletes and influencers have cemented themselves as executive producers, customer service representatives, aspirational brands, content creators, and the go-to source for their own news or announcements. In this session, hear from experts in talent-driven media as they uncover lessons in direct-to-consumer engagement that every sports property and brand marketer can learn from observing the industry’s most authentic relationship: athletes and fans.

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